Marketing Product Manager

Marketing Product Manager

Who We Are:

uni Brands is a global leader in the writing instruments products industry. For more than 100 years, uni’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. uni is one of the world's most widely recognized families of writing instruments.

Please visit https://www.unibrands.co for additional information.

Position Summary:

The Marketing Product Manager will have a diverse set of responsibilities leading best-in-class consumer and customer initiatives and executional support of our strategic growth plan. This is an exciting role that requires a versatile individual with high-level ambitions, a bias to action, and strong business acumen. Individuals must be able to effectively multi-task in a fast-paced environment.

Reporting to the Director of Growth and Insights, we are looking for a motivated growth-oriented individual who is results-oriented and highly collaborative and passionate about building differentiated strategies and distilling complex data into actionable insights. The Marketing Product Manager will be a uni Brands champion and product line expert within the organization.

Specific Responsibilities:

• Ownership of assigned product portfolio including product mix management, pricing strategy, ROI, new product launch activities, multi-year strategic planning, and customer/channel-specific marketing programs
• Drive annual marketing plans and oversee tactical execution inclusive of internal and external resource management and content development
• Partner with Insights & Analytics team to perform detailed category analysis, and identify consumer learning needs, to extract findings and identify opportunities/trends which can be translated into actionable business plans and marketing strategies
• Regularly assess competition, both direct and indirect, proactively identifying threats while exposing weaknesses to subsequently recommend thoughtful plans of action
• Assist in the development of annual brand objectives, product programs, retail partnerships, and special projects to gain market share and improve annual results
• Work collaboratively with the Sales organization in satisfying customer requirements and serving as subject matter expert, influencing top of mind relevance across key channels
• Collaborate and partner with Global Product Development teams to frame strategy and deliver product innovations in conjunction with the new product development process
• Monthly engagement into annual/seasonal product life cycle management activities

Performance Expectations:

• Successful support and enablement of defined short/mid/long term brand objectives
• Assurance that all elements of the value chain (sales, operations, supply chain, finance, marketing, etc.) reach agreed upon goals for the brand
• Consistent, precision execution of product/program launches within success parameters and criteria
• Establishes and executes plans with excellence with committed resources in conjunction with senior management direction
• Communicates in a consistent, credible manner in day-to-day cross-functional interactions, while conveying strategic ideas with a thoughtfully composed, influential approach

Qualifications:

• 4-Year bachelor’s degree required – Disciplines related to Marketing, Business Administration or a related field required
• 5 Years of experience across product management, product marketing, brand management and product lifecycle management
• Experience in both B2B and B2C product categories
• Experience marketing products in multiple channels simultaneously including e-commerce, direct sales, regional distributors, independent dealers, mass retail, big box, and/or rep networks
• Experience working with cross-functional teams to accomplish business goals
• Can-do, will-do attitude/mindset with the ability to thrive in a fast-paced, complex environment
• Strong interpersonal communication skills are essential
• Proven ability to communicate, work with, present to, and influence cross-functional teams across all organizational levels, including senior management
• Curiosity-bound, growth-minded attitude with decision making, project management, and technical/mechanical aptitude

What We Offer:

At uni Brands we work hard to embody our core values (humble, hungry, and wholehearted), while aspiring to fulfill our vision - to deliver unique solutions that enrich the lives of our customers by inspiring creativity and connection. We hold our values and our vision in such high esteem because we believe that where creativity and connection exist, vitality and growth are sure to follow – and we enthusiastically embrace the opportunity to deliver the tools and solutions that foster this type of flourishing.

At uni Brands we recognize the profound personal investment required by everyone to ensure our success and in return, we work tirelessly to make uni a place where our people can flourish including offering:

• An annual salary range of: $100,000-$120,000
• Unlimited Paid Time Off (PTO)
• A comprehensive and competitive insurance benefits program, which includes medical, dental, vision, life, long and short-term disability insurance along with paid maternity and paternity.
• 401(k) plan with a company match
• Generous paid time off policy
• Break room stocked with snacks and drinks
• Hybrid work option