What are the responsibilities and job description for the Marketing Automation Specialist(Remote) position at Unicon Pharma Inc?
We are looking for an experienced Marketo Certified Expert to support operational marketing automation activities, including email marketing campaigns, personalization campaigns, and A / B testing using Adobe Marketo.
Requirements :
- Build landing pages, forms, and nurture / drip campaigns
- Set up A / B tests and personalization campaigns
- Audience segmentation & lead scoring
- Data hygiene, enrichment, and database optimization
- Ensure compliance with regulations like CAN-SPAM
- Work within Wrike for marcom project management
- 5 years of Marketo admin experience (B2B marketing automation)
- Marketo Certification (Mandatory)
- Strong Salesforce and database management skills
- Knowledge of HTML, CSS, and compliance regulations
- Experience in matrix organizations (agency experience is a plus)
