What are the responsibilities and job description for the Senior Brand Manager Personal care Warschau, Polen position at Unilever Deutschland Holding GmbH?
Unilever is currently looking for Senior Brand Manager Personal care.Role reports to Marketing & Media Lead Personal Care Poland (Dove, Rexona, Axe, Dove Men care).JOB PURPOSEUnilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are a business-oriented senior marketeer looking for a position that will lead to extraordinary business impact, and you are ready for leading the new ways of working and operational model then this role is just for you!WHAT WILL YOUR MAIN RESPONSIBILITIES BECo-creating and executing marketing strategy businessBe the owner of media campaigns & agendaDelivering and managing full P&LDelivering market share winning planBuilding penetration of Unilever brandsDelivering plans to grow categories with trade partner’s respective teams – consumption growth, trade upBuild Brand Strength across the marketing funnel and key attributes of brandsManage high complexity portfolioOwn the Strategic Pricing for all brands & formatsDeliver the best assets based on global productions (adaptation) for Polish consumer and shopperDeliver the best assets (local production) for Polish consumer and shopperMake sure that marketing activities address key consumer and shopper trendsKeep up to date with trends in consumer & shopper behaviour and media consumption and solutionsCo-create & improve media plans for higher impact of the communicationMake sure our brands have the best content to drive sales in ecom and omnichannelWork on the monthly Sales and Operational PlanningCreate the yearly Integrated Business Plan – P&L and activitiesCreate & manage complex network of external partners to deliver the result in lean team (creative agencies, media agencies, R&D partners, CSP partners, Digital Media Commerce partners)Drive the change in ways of working and mindset across the Personal Care team and wider organizationWHAT YOU NEED TO SUCCEEDExperiences & QualificationsMinimum requirements : 6 years of experience in marketing in FMCG companyP&L management proficiencyProven track record of extraordinary business and marketing resultsExperience in delivering best class campaigns & assets : adaptations & local productionExperience in managing high complexity portfolioExperience in managing cross-functional teams – internally & externally (Creative Agencies, Media Agency, PR Agency)English and Polish proficiency written and spokenSkillsCommercial acumenCategory visioningGrowth opportunity identification & segmentationCompetitive category strategyBrand visioning & planningBrand performance analysisDigital commerceCreative judgmentCommunication assets developmentEvidence-based decision makingBrand GuardianshipMedia strategy & planningBrand activity planningCommunication effectivenessNet revenue managementRetail executionCampaign measurement & optimizationCategory growth managementLeadershipYou are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.As an individual, you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.We Offer YouLearning environment and personal development.A friendly atmosphere and a positive work culture at Unilever (flex working).Work on the contract of employment, annual bonus.Attractive benefits package including private medical care, retirement package, life insurance, sport package, Unilever shop with discounts, psychological support, access to learning platform, unlimited access to Legimi, and much more.Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.Vielfalt ist Teil unserer Kultur!Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fühlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhängig von Geschlecht, Alter, Herkunft, körperlicher Einschränkungen oder sexueller Orientierung.Wir sind für Dich da, wenn Du aufgrund körperlicher Einschränkungen Unterstützung während des Bewerbungsprozesses brauchst.Bewerbungsfotos sind bei uns nicht erforderlich.#J-18808-Ljbffr