Associate Brand Manager, Dove Men+Care - Deployment & Engagement

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose : to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

ABOUT DOVE MEN CARE​

Dove Men Care is the fastest-growing male PC brand of the last decade, an almost €1bn brand with an ambition to double its size by 2030. Dove Men Care is renowned as one of the world’s leading Beauty and Personal Care brands, operating across Skin Cleansing, Deodorants and Hair. The brand champions progressive masculinity and is anchored in its purpose – to inspire men to experience the transformative effects of caring for themselves and others.

Dove Men Care Skin Cleansing is one of the largest cells for personal care globally and is a key growth driver for the category at Unilever. We’re looking for an Associate Brand Manager to lead deployment and execution of key premium innovations in the US. This position offers a great opportunity to demonstrate independent leadership and clearly ownable deliverables.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If :

You’re a natural leader :  This position requires strong leadership skills as you will interact with leaders and stakeholders as well as leading cross functional partners and partnering with the overall Dove Men Care brand team.

Strategic Thinker We are looking for a strategic thinker that’s willing to think big while also being able and willing to dig into the data to pull insights that will drive and inform the strategy

You are a self-starter :  You are a natural go-getter and love getting things done. You’re not afraid to challenge the status quo and do what’s best for the customer, consumer and ultimately, the business. You’re willing and able to set your own agenda to drive the business through a strategic lens.

Insights-driven You love digging into data and insights to ultimately drive decisions about the future of our business and the category

Then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

As the Associate Brand Manager Innovation Deployment & Engagement, you will develop and execute comprehensive go-to-market plans for the Dove Men Care Skin Cleansing premium portfolio.

Performance Management : Manage operational business responsibilities for Dove Men Care Premium collections including but not limited to budget management, share analyses / projections, pulling / analyzing retailer POS, deep dives into innovation performance and category dynamics in the Premium space

Competition : Maintain a strong eye on competition in the Premium space through both qualitative and quantitative data points to ensure Dove Men Care remains competitive in the Premium segment.

Deployment : Lead Integrated Agency Team management through execution of Premium Innovation launches across all consumer touchpoints. Includes PR, localizing digital assets with digital agency, Influencer marketing and Media planning.

Content Development : Lead content adaption and creation for the premium portfolio, guaranteeing creative excellence, brand consistency and effectiveness (ROI)

Customer Development : Partner with CS&P team to flawlessly bring innovation to life at all retailers, including but not limited to developing retailer sell in stories, manage sales samples process in partnership with the Innovation team and bringing our plans to life in store.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

Bachelor degree required, MBA a plus

3-5 years’ experience in Brand Marketing, preferably CPG

Strong leadership skills

Robust analytical skills

Ability to think strategically, both from a brand as well as a category view

Clear demonstration of successful, consistent delivery to the business

Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure

Ability to deliver both verbal and written communication in a simple, compelling manner.

Skills

Strong Bias for Action & Accountability both for self and others

Passion and drive to grow the business and the category

Strong interpersonal and communication skills

Growth and competitive mindset

Analytical skills to dig into the details and a capacity for deriving insights to ultimately make recommendations for the business.

Proven ability to develop creative, engaging content tailored to different platforms and target audiences while maintaining brand voice and values.

Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.

Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality. Strong organizational skills to manage multiple campaigns and initiatives, work cross-functionally, and meet deadlines.

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Pay : The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus : This position is bonus eligible.

Long-Term Incentive (LTI) : This position is LTI eligible.

Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.

For more information about your Federal rights, please see Know Your Rights : Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com . Please note : This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Job Category : Marketing

Job Category : Márketing

Job Category : Commercialisation

Job Type : In-Market Marketing Specialist

Industry : Unilever_Experienced_Professionals

Salary : $86,080 - $129,120