What are the responsibilities and job description for the Ice Cream Ben & Jerry's US Associate Communication Manager Job at Unilever in So position at Unilever?

Job Title : Ice Cream Ben & Jerry's Associate Communications Manager

Location : South Burlington, VT

Terms & Conditions : Full Time

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brand equities : 5 of top 10 selling brands including Wall’s, Magnum, and Ben & Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As an Ice Cream company, we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you to explore roles and opportunities across the new organization. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company.

About Ben & Jerry’s

Ben & Jerry’s Homemade Inc., founded in 1978 in Burlington, Vermont by childhood friends Ben Cohen and Jerry Greenfield, is a wholly owned subsidiary of Unilever since 2000. With an independent Board of Directors, Ben & Jerry’s advances its social mission while maintaining brand integrity. As one of Unilever’s iconic brands, with annual turnover exceeding €1 Billion, Ben & Jerry’s aims to double its business and expand its global impact.

JOB PURPOSE & KEY RESPONSIBILITIES :

Communications

Partner with and support the Integrated Marketing team to develop communication strategies for our product mission – this can include key messaging, communications hierarchy, and proactive and reactive plans that drive fan love for our products.
Partner with and support the Activism and Integrated Marketing teams to develop communications strategies to drive impact on the social movements Ben & Jerry’s supports.
Support national company events as necessary in the field working with internal team and agencies to bring Ben & Jerry’s experiential to fans.
Build relationships with internal and external audiences including but not limited to media, franchisees, key partners, and necessary internal and external contacts.

PR / Earned Media

Manage, plan and oversee PR execution of multi-faceted programs primarily focused in the US, including new ice cream and Non-Dairy innovations, dough chunks, and other product launches, marketing campaigns and social mission endeavors.

Support the dynamic and evolving integrated marketing activities and social media events model by combining traditional PR with content marketing, social media and search activities.

Manage press relations including such activities as preparation of news releases and feature articles, as well as the coordination and arrangement of interviews with content area experts.

Develop story ideas for new initiatives, and new product lines, as well as general consumer interest stories that support the B&J’s brand.

Brainstorm and execute grassroots and guerilla quick turn opportunities when they present themselves.

Manage PR Department annual operational budget, incoming invoices, Purchase Orders and expenses.

Manage PR agencies and other external agencies, where appropriate.

Support Retail Operations to create and set PR goals specifically to enhance local and regional franchise public relations.

Work cross-functionally and globally to create repeatable models that are scalable.

Create ways of working for public relations / communications to better support integrated marketing and improve synergies around campaigns, content, events and activities.

Influencer

Lead and manage the development of Ben & Jerry’s US “influencer” engagement strategy.

Develop and maintain relationships with US influencers relevant to B&J brand (food, music, activism, etc).

Lead and manage the media / influencer / content creator visits to Vermont along with target market opportunities.

Work with the US Digital Marketing Manager, to manage content creator partnerships.

WHAT YOU NEED TO SUCCEED :

EXPERIENCE & QUALIFICATIONS :

BA or BS degree in related field.

Experience in the comms function of a global business beneficial.

Ability to build excellent relationships within the media is an essential part of our PR and earned media strategy.

Demonstrated high performance, 5 years of Manager level experience working within a communications and / or public relations field.

Demonstrated experience working on external communications within an advocacy and / or political campaign seeking policy and / or narrative change is a plus.

High level organizational and time management skills are required while always maintaining attention to detail.

Ability to influence earned media to shape stories and / or release with key campaign messages.

A team player attitude putting the business in front of individual, while still possessing strong influencing skills.

A passion for pushing boundaries within public relations work in collaboration with others in our community.

Solid knowledge of social media platforms (Facebook, TikTok, Instagram, Twitter, etc.).

Strong public speaking abilities and demonstrate ability to facilitate and preside at presentations.

Established proficiency when working with internal and external partners to create collaborative stakeholder alignment.

Must be flexible in high stress situations and be able to effectively troubleshoot.

Ability to energetically & knowledgeably represent our brand.

Must be able to work independently, to accomplish multiple tasks with limited direct supervision.

LEADERSHIP : Passions for High Performance & Personal Mastery

Pay : The pay range for this position is $83,200 to $124,700.

Bonus : This position is bonus eligible.

Long-Term Incentive (LTI) : This position is LTI eligible.

Benefits : Unilever employees are eligible to participate in our benefits plan.

What We Can Offer You :

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

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Salary : $83,200 - $124,700

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