Manager, Partner Marketing

Job Description - Manager, Partner Marketing

Location: Washington, DC (Hybrid)

Position Overview

The Manager, Partner Marketing at Union Plus, will be an experienced marketer and business manager responsible for managing contracts and business relationships, developing, planning and executing marketing strategies & campaigns to build awareness, create demand and drive revenue growth among union members and their families for assigned affinity programs.

Key Responsibilities:

• Achieve acquisition, engagement and income goals while acting as the primary contact for assigned affinity programs
• Assist and gain practical experience in the creation of strategic marketing plans by working with your manager, using a multi-channel, analytical approach
• Lead execution of all marketing plans for assigned programs
• Participate in thorough marketing & business analyses to provide recommendations for marketing and product strategies and tactics to your manager, as well as hone campaigns and achieve business goals
• Collaborate with partners to build recommendations for joint, integrated marketing plans and program/product enhancements
• Coordinate with internal teams, partners and agencies to successfully implement effective marketing campaigns
• Follow then-current Union Plus, partner and union processes when deploying direct mail campaigns including data file acquisition; knowledge of union nuances; acquiring union approval; monitoring partner and vendor processes and implementing solutions; ensuring accuracy of final audience and creative
• Create engaging marketing content for campaigns that is consistent with brand and voice guidelines
• Plan and execute ongoing marketing testing to refresh campaigns and improve results
• Support development of annual marketing & business plans with your manager
• Project manage campaigns ensuring excellence in execution, communication, timeliness and results
• Become the resident expert on assigned programs, their competitive landscape and Union Plus’ audiences of unions, union members and their families
• Ensure product value propositions are integrated into creative strategies and customer experiences with cohesive and compelling brand narratives
• Assist with business development activities with new partners and onboard new partners as assigned
• Act as a liaison between Union Plus’ member services team and partner contacts to escalate and facilitate resolution of union member inquiries
• Measure, analyze and report outcomes of programs and initiatives and complete analyses to assist in partner contract negotiations
• Coordinate with internal and partner data teams to ensure timely tracking of business results for use in marketing outreach, analyses and planning
• Process invoices and expenses for campaigns
• Other duties as assigned

Qualifications:

• Experienced marketing leader with 3 years of relevant work experience in partner/affinity management and demand generation
• Experience analyzing marketing/business results to gain an understanding of the drivers behind key performance indicators
• Ability, with managerial guidance, to leverage marketing and customer behavior metrics, to craft and execute strategic, results-driven marketing campaigns
• Bachelor’s degree in marketing, business or other relevant field of study; MBA preferred
• Demonstrated experience in measuring and improving the ROI of marketing investments and driving successful campaigns through an indirect business model leveraging partner products
• Relationship management experience and a passion for purpose driven organizations
• At least 3 years’ experience in multi-channel campaign development, including research, planning, execution and performance analysis
• Strategic thinker with the ability to clearly articulate and implement a focused plan
• Experience as a strategic thought partner in building transformative marketing strategies to drive each program’s growth goals, leveraging a solid understanding of shopping journeys, marketing best practices and channel innovation
• Highly effective communication and storytelling skills with strong writing and presentation abilities to influence cross-functional teams and partner organizations
• Ability to generate creative marketing ideas combined with strong analytics and data-driven customer demand generation experience
• Successful track record in developing and executing successful B2C and B2B2C marketing strategies, especially in digital, social and direct mail
• Excellent written, verbal, visual/presentation, and interpersonal communication skills a must
• Detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities

What We Offer

• Competitive salary and comprehensive benefits package.
• Hybrid work environment with flexible scheduling.
• Opportunity to make a direct impact in supporting the union community.
• Professional development and growth opportunities.
• A dynamic, collaborative, and inclusive workplace.

About Union Plus

Union Plus is a Washington, DC nonprofit and was created by the AFL-CIO. We’re dedicated to improving the quality of life for union members and their families. By offering a wide range of products and services from savings on travel & entertainment to financial and insurance products, we help make the lives of working families a little easier. Join us in driving our mission forward by applying your creativity and skills in a fast-paced, mission-driven environment.

Union Plus is an equal opportunity employer and encourages applications from all backgrounds and experiences.