COMMUNICATION SPECIALIST

Description

POSITION SUMMARY:

“Communications Specialist” will report to the Integrated Marketing Director. The Communications Specialist is responsible for creating and managing internal and external communication strategies across various platforms and channels such as websites, social media, email, direct mail, video, audio and events to promote Union Rescue Mission’s brand and achieve marketing goals. The ideal candidate will be passionate about creating compelling messages and engaging with diverse audiences including consumers, donors, partners, sponsors, guests and staff to shape the brand personality. Will also be responsible for social media reputation management.

CORE WORK PRINCIPLE:

Colossians 3:23 is the foundation of URM’s standard for employment, “Whatever you do, work at it with all your heart, as though you were working for the Lord and not for people.” The goal for each employee is to enrich and sustain a humble heart attitude; to enrich and sustain a mindset of serving others, treating them with kindness and truth; and to enrich and sustain a zealous desire for achieving work objectives without any ulterior motives or agendas.

ESSENTIAL FUNCTIONS:

• Communication Strategies: Develop and implement communication strategies that clearly present key messages and align with the company’s goals and objectives.
• Content Creation: Write content for newsletters, website, social media posts, emails, letters, direct mail and other communication materials.
• Social Media: Monitor and coordinate social media accounts, develop strategies to enhance company’s reputation, respond to comments and inquiries.
• Internal Communications: Prepare internal communications such as newsletters and email blasts for employees and stakeholders.
• Data analysis: Work with Digital Media Specialist to track key social media metrics such as engagements, conversions and impressions. Also tracks website traffic, email metrics, and campaign performance to identify areas for improvement; provides data-driven insights to inform future strategies.
• Brand Consistency: Ensure consistent messaging and brand identity across all communication channels.
• Conduct other tasks and projects assigned by the Integrated Marketing Director. 
• Commitment to URM (Union Rescue Mission) mission, vision, and core values.
• Encourage guests in their faith and growth in Jesus Christ.

PHYSICAL DEMANDS:

In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to allow differently abled individuals to perform the essential functions of the job.

• Required manual dexterity for occasional reaching and lifting small objects, repetitive motion, and operating office equipment.
• Must be able to lift at least 25lbs.

WORK ENVIRONMENT:

In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

· Noise levels are considered low to moderate.

· The office is clean, orderly, properly lighted, and ventilated.

· Noise levels are considered low to moderate.

Requirements

EXPERIENCE, EDUCATION AND LICENSURES:

• Bachelor’s degree in Communications, Marketing, Public Relations or related field
• 3-5 years of experience as a Communication Specialist, PR Officer or similar role.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Excellent writing, editing and proofreading skills; attention to detail and accuracy.
• Solid working knowledge of marketing communications, branding principles, and media relations.
• High level of creativity and strategic thinking, with the ability to develop engaging content strategies and solutions.
• Proficiency in social media platforms and digital marketing tools (Google Analytics, Canva, Hootsuite, Classy, ChatGPT, etc.).
• Working knowledge of graphic design tools (Photoshop, Illustrator, Lightroom, etc.).
• Analytics Interpretation: Ability to analyze data and draw actionable insights.
• Strong project management skills, attention to detail, quality, and task completion. Experience with Asana a plus.
• Strong interpersonal, interviewing and networking skills, with the ability to develop and maintain relationships.
• Ability to provide coaching and mentoring to junior members of team.
• Ability to be an effective team member and handle project leadership responsibility.
• Ability to adapt to changes in the external and organizational environment.

#ZR

Salary : $69,000 - $74,000