What are the responsibilities and job description for the Marketing Campaign Coordinator position at UNIQLO?
About the Role:
We are seeking a talented Freelance Content Creator to join our team. As a key contributor, you will be responsible for creating engaging visual content that resonates with our target audience.
Responsibilities:
- Visual Content Creation: Develop compelling social media content, including videos, images, and infographics, designed for various platforms such as Instagram, TikTok, Facebook, and more.
- Collaboration: Work closely with the marketing team and GHQ to ensure content strategies align with brand objectives, driving increased engagement and sales.
- Conceptualization: Transform creative concepts into captivating content that effectively showcases our products and brand identity.
- Brand Alignment: Ensure all content adheres to GU's brand guidelines and consistently reflects our voice and visual style.
- Content Shoots: Organize and conduct content shoots 1-2 times per week, focusing on products and lifestyle imagery.
- Editing and Production: Edit and produce 4-5 high-quality pieces of digital content each week for social media and marketing purposes.
- Graphic Design: Design and create visuals, including photos and videos, for digital use and retail print materials.
- Other duties as assigned by manager
Requirements:
- Bachelor's Degree with major in Marketing, Communications, Public Relations, Journalism or related disciplines
- At least 1-2 years' experience in the fashion industry, preferably in marketing, or related disciplines
- Proficiency in creative tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
- 2 years of demonstrated experience in creating engaging social media content, particularly on TikTok and Instagram
- Strong understanding of the retail and fashion industry, with an eye for trends and visuals
- Ability to turn ideas and concepts into visually appealing content that captures the essence of GU's brand
- Experience in maintaining a consistent brand voice and visual identity across all content
- Strong communication and collaboration skills
- Is self-motivated, proactive and possesses a strong work ethic
- Is curious and able to share new ideas to help build and grow the brand
Work Arrangements:
- Location: SoHo New York Office, 5 Crosby Street, New York, New York 10013
- This is a hybrid role part-time temporary position requiring 3 days at GU office and 2 days remote (schedule adjustment may be required occasionally to support business needs)
- Hours: opportunity for up to 29 hours a week
