What are the responsibilities and job description for the Paid Social Marketing Manager position at UNIQLO?
Position Overview :
We are looking for a hands-on Digital Marketing Associate Manager to join the Digital Media team. The Digital Media team owns and manages all of the paid media in the USA market. This person will contribute to the management and performance optimization of Paid Social, Affiliate and Display channels. The ideal candidate has deep understanding in full funnel marketing, ability to build new acquisition strategy, and a passion for retail, e-commerce, and the digital marketing industry.
Responsibilities :
- Own Paid Social (Meta, TikTok), Affiliate, and Display (branding & retargeting) channels in the US market
- Plan & execute campaigns monthly and seasonally, collaborating cross-functionally with marketing, creative, merchandising, and agencies
- Maintain alignment to company initiatives, such as global branding strategy and US local market promotions & events
- Forecast, analyze campaign performance and find optimization opportunities to meet program specific KPI goals such as Net New Orders and Site Traffic
- Direct and manage agencies to achieve goals and ROI targets
- Develop brand-focused tactics and execute on ROI positive initiatives, tracking performance against KPI metrics and budget pacing
- Work on creative briefing for Paid Social & Display ads to provide with Creative agency, and manage all coordination through asset completion
- Review and approve all ad creative asset, confirming with all internal stakeholders such as marketing, merchandising and PR
- Audit all campaigns ads regularly to ensure higher quality and performance
- Stay up to date with industry trends to bring in new ideas to our media strategy
- Frequent in person collaboration
Qualification :
Salary : $103,000 - $119,000
As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic / civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.
Salary : $103,000 - $119,000
