Demo

Social Media Manager

Unique Solutions Organisation
Rochester, NY Full Time
POSTED ON 2/11/2025
AVAILABLE BEFORE 3/12/2025
We are seeking a creative and strategic Social Media Manager to join our marketing team. The ideal candidate will possess a deep understanding of the social media landscape and have a proven track record of crafting engaging content that resonates with target audiences. If you are passionate about social media, analytics, and brand strategy, we want to hear from you!

Key Responsibilities:

  • Develop and execute a comprehensive social media strategy that aligns with our marketing goals and brand identity
  • Create, curate, and manage engaging content across all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok
  • Monitor social media channels for brand mentions, customer inquiries, and industry trends, responding promptly and engaging with our audience
  • Analyze social media performance metrics and develop actionable insights to enhance engagement and drive traffic to our website
  • Collaborate with cross-functional teams, including content, design, and PR, to ensure a cohesive brand message across all channels
  • Stay up-to-date with industry trends, platform updates, and best practices, adapting our strategy accordingly
  • Plan and implement social media marketing campaigns, including promotions, contests, and influencer partnerships
  • Manage social media advertising budgets and campaigns, optimizing for maximum ROI
  • Provide regular reports and presentations on social media performance, trends, and strategy updates to key stakeholders

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field preferred
  • 2 years of experience in social media management or digital marketing
  • Strong understanding of social media platforms, their respective audiences, and best practices
  • Proven experience creating engaging content and managing social media campaigns
  • Proficient in analytics tools (e.g., Google Analytics, social media analytics platforms) to measure performance and ROI
  • Exceptional written and verbal communication skills, with a knack for storytelling
  • Creative mindset with strong attention to detail and ability to multitask in a fast-paced environment
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) is a plus

What We Offer:

  • Competitive salary with performance-based bonuses
  • Comprehensive benefits package, including health, dental, and vision insurance
  • A supportive and collaborative team environment that values creativity and innovation
  • Opportunities for professional development and growth within the company

How to Apply:

If you're a passionate and results-driven social media professional ready to make an impact, we’d love to hear from you! Please submit your resume, a cover letter detailing your relevant experience.

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