What are the responsibilities and job description for the Digital Marketing Analyst position at Unique Solutions?
We are looking for a data-driven and analytical Digital Marketing Analyst to join our dynamic marketing team and help us optimize our online marketing strategies. Job Overview : As a Digital Marketing Analyst, you will be responsible for analyzing and interpreting data from various digital marketing campaigns to help inform our marketing strategies and improve overall performance. You will work closely with the marketing team to identify trends, measure success, and make data-driven recommendations to enhance our digital presence and ROI. Key Responsibilities : Collect, analyze, and interpret data from digital marketing channels (SEO, PPC, social media, email marketing, etc.) to evaluate campaign performance. Develop and maintain dashboards and reports to provide insights into marketing performance metrics and KPIs. Conduct A / B testing and multivariate testing to optimize campaigns and enhance user experience. Identify trends and insights, and recommend actionable strategies for continuous improvement. Collaborate with content creators, designers, and other team members to align digital marketing strategies with overall business objectives. Monitor competitor activities and industry trends to stay abreast of the latest developments in digital marketing. Assist in creating and presenting comprehensive reports to stakeholders to showcase campaign performance and insights. Qualifications : Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Previous experience as a digital marketing analyst, marketing data analyst, or in a similar role is preferred. Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations. Familiarity with SEO principles and best practices. Excellent written and verbal communication skills. Ability to work independently and collaborate effectively within a team environment. What We Offer : Competitive salary and benefits package. Opportunities for professional development and career advancement. A collaborative and innovative work environment that encourages creativity and initiative. Powered by JazzHR
