Demo

Head of Marketing

Unique Solutions
Rochester, NY Full Time
POSTED ON 2/27/2025
AVAILABLE BEFORE 3/25/2025
We are a dynamic and rapidly growing company with a focus on innovation and customer satisfaction. We are looking for a highly strategic and creative Head of Marketing to lead and execute our marketing strategy and drive brand growth. If you are an experienced marketing leader with a passion for results, leadership, and innovation, we want to hear from you!

Key Responsibilities

  • Lead and develop the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth across multiple channels
  • Manage and mentor a team of marketing professionals, fostering a collaborative, creative, and performance-driven culture
  • Develop and execute integrated marketing campaigns, including digital marketing, traditional advertising, social media, public relations, and events
  • Oversee the creation and execution of content strategy, ensuring consistent brand messaging and high-quality deliverables across all platforms
  • Analyze market trends, consumer behavior, and competitor activity to inform marketing strategies and tactics
  • Manage marketing budgets and ensure campaigns are executed within allocated resources while achieving maximum ROI
  • Work closely with sales, product, and executive teams to align marketing initiatives with business objectives and revenue targets
  • Lead the development and execution of SEO, SEM, email marketing, and paid media strategies
  • Measure and report on marketing performance, using analytics to optimize campaigns, improve processes, and achieve KPIs
  • Build and maintain relationships with key stakeholders, media, influencers, and partners to amplify brand presence
  • Stay up-to-date with the latest marketing trends, technologies, and best practices, implementing innovative approaches to stay ahead of the competition

What We’re Looking For

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus)
  • Proven experience in a senior marketing role, with a track record of successfully developing and executing comprehensive marketing strategies
  • Strong leadership and team management experience, with the ability to inspire and drive results across cross-functional teams
  • In-depth knowledge of digital marketing, brand strategy, content creation, and analytics tools
  • Expertise in SEO, SEM, paid media, social media, email marketing, and customer segmentation
  • Excellent communication skills with the ability to craft compelling messages and engage both internal and external stakeholders
  • Creative problem-solving skills and the ability to think outside the box to drive innovative solutions
  • Strong project management skills and the ability to manage multiple campaigns simultaneously
  • Experience managing and optimizing marketing budgets to maximize ROI

What We Offer

  • Competitive salary and benefits package
  • Opportunities for career growth and development in a fast-paced, innovative environment
  • A collaborative, supportive, and creative work culture
  • Access to cutting-edge tools and resources to succeed in your role

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