What are the responsibilities and job description for the Marketing Analyst position at Unique Solutions?
We are seeking a detail-oriented and analytical Marketing Analyst to join our growing team. If you have a passion for data and a desire to help drive marketing strategies through actionable insights, this is the perfect opportunity for you.
Responsibilities :
- Analyze and interpret marketing data to provide insights on campaign performance, customer behavior, and market trends.
- Create and maintain reports and dashboards to track key marketing metrics, including ROI, customer acquisition cost, conversion rates, and lead generation.
- Collaborate with the marketing team to evaluate the effectiveness of digital, social, and traditional marketing campaigns.
- Perform competitive analysis and market research to identify industry trends and opportunities for growth.
- Assist in segmenting customer data to improve targeting and personalization strategies.
- Support the development of marketing strategies by providing actionable recommendations based on data analysis.
- Monitor and report on the performance of digital channels and recommend improvements.
- Ensure data accuracy and consistency across marketing platforms and reporting systems.
Requirements :
Benefits :
