What are the responsibilities and job description for the Unique Solutions is hiring: Social Media Manager in Rochester position at Unique Solutions?
We are looking for a creative and data-driven Social Media Manager to join our team and help elevate our online presence. If you’re passionate about social media, brand storytelling, and building engaged online communities, we’d love to have you as part of our growing marketing team!
As a Social Media Manager, you will be responsible for developing and executing social media strategies that drive brand awareness, engagement, and lead generation. You’ll manage the day-to-day activities across our social channels, create compelling content, engage with our audience, and analyze performance metrics to ensure we’re meeting our goals. This role offers an exciting opportunity to have a direct impact on our brand’s voice and online presence.
Key Responsibilities :
- Develop, implement, and manage social media strategies for multiple platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
- Create engaging, high-quality content (images, videos, copy, etc.) that resonates with our target audience.
- Schedule and publish posts, monitor engagement, and manage community interaction across social media platforms.
- Analyze social media performance metrics, adjusting strategies to optimize engagement and reach.
- Collaborate with the marketing and creative teams to align social media content with overall brand campaigns and messaging.
- Monitor industry trends, competitor activity, and consumer behavior to inform content strategy.
- Manage social media advertising campaigns, including paid ads, to drive targeted results.
- Coordinate with influencers, brand ambassadors, and partners for collaborations and campaigns.
- Respond to customer inquiries and comments on social media in a timely and professional manner.
- Track social media budgets, if applicable, and ensure campaigns are within financial constraints.
Qualifications :
What We Offer :
