Content Strategist

Description

Find your future at United! We’re reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000 connected by a shared passion with a wide spectrum of experience and skills to lead the way forward.

Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups.

Create what’s next with us. Let’s define tomorrow together.

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Key Responsibilities

The Content Strategist will support digital products and initiatives that drive a simplified, intuitive and personalized journey for United’s customers across digital channels – including united.com, app, email, SMS, and onboard and day of travel channels. In this role you will implement projects by working with cross-functional teams including Marketing, Personalization, UX, Creative, Digital Products, Technology, Analytics, business partners and more. The right person will be eager to learn and understand United’s business in order to help create relevant content in digital channels visited by millions of customers a day. Some of the responsibilities are -

• Implement content projects and campaigns across United’s customer-facing digital channels.
• Be familiar with basic principles of content strategy and data analytics, and will apply analytical and customer insights to their daily work
• Assist with content requests from across the company to ensure consistent strategy and customer experience
• Write creative briefs.
• Use data to ensure content is aligned with goals and objectives, and that content delivers the most customer and business value.
• Conduct competitive intelligence research.
• Assist with creation of leadership-level presentations and reports.
  
  

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

Qualifications

What’s needed to succeed (Minimum Qualifications):

• Associate degree or 2 years of relevant work experience in Marketing, Communications, Journalism, Business or related field
• 1-2 years of related experience
• Ability to collaborate with wide range of partners and collaborators
• Excellent written and verbal communication skills
• Excellent presentation skills
• Excellent project management skills
• Proficient analytical skills
• Ability to adapt to changing business environment and priorities
• Ability to grow as a subject matter expert
• Ability to make decisions or bring up appropriately
• Demonstrated track record of finding effective solutions and thinking creatively
  
  

Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

• Bachelor’s degree in Marketing, Communications, Journalism, Business or related field
  
  

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

The base pay range for this role is $64,885.00 to $88,440.00.

The base salary range/hourly rate listed is dependent on job-related, non-discriminatory factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards.

You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation. WHQ00024772