Director, Marketing & Communications

ABOUT UNITED ALLOY

United Alloy is a preferred designer, manufacturer and powder coater of certified metal tanks, skids, frames, trailers, chassis, and related products crafted to world-class quality standards in strategic partnership with Fortune 500 OEM customers. UA products are proudly “Made in the USA”. In addition to being made in the USA, UA is also 9001 certified, and has been recognized as a WBENC woman/minority owned business.  

CULTURE

United Alloy empowers and entrusts our employees to manage the responsibilities of both their work and home lives. We are an agile team that produces extraordinary results, setting the standard in safety, quality, productivity, and profitability. Employees act with a sense of ownership, take initiative to problem solve and is committed to the company’s mission, their team and themselves.  

United Alloy is supportive and encouraging of our employees, we are able to help make their dreams become a reality. At UA, every employee matters to us. We want everyone to have their own success story in their personal and professional lives. It’s one way that makes us an actively engaged team, inspired to win together.  

SUMMARY

The Director of Marketing & Communication advocates for customers and potential customers with everything we do. Responsible for crafting relevant marketing and communication plans, this person will be a dynamic and strategic leader who brings energy and passion into the business and who will encourage and inspire collaboration among a broad and diverse team.

WHAT YOU'LL DO

• Represent the voice of the customer, keeping the brand, brand voice and marketing plans laser focused on solving their problems and delivering a great experience.
• Deliver compelling, differentiated, and relevant storytelling to elevate the United Alloy brand position across everything we do.
• Assist in defining United Alloy’s overarching commercial strategy, clarifying the key industries, segments, customers, products and services to deliver business goals.
• Drive awareness and consideration among key customer groups for long term growth including advertising, PR, social media, trade shows.
• Drive interest in United Alloy as an employer of choice, particularly among skilled trades.
• Lead the team in ensuring seamless internal company communication plans, supporting executive leadership as well as plant leaders in cascading critical communication.
• Collaborate on identifying and crafting sales enablement materials critical in delivering an outstanding customer experience.
• Elevate United Alloy’s digital experience ensuring the brand website delivers a modern customer experience.
• Build, manage and mentor colleagues, agencies and support resources ensuring unified approaches and cohesive collaboration.
• Agile and adept at doing a lot with limited resources.
• Partner with and influence colleagues to elevate brand position.
• Guide development of sales materials and employer of choice materials.
• Prepare regular reports and presentations on marketing metrics
• Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.

WHAT YOU'LL BRING

• Bachelor(s) degree in related field (preferred Business/Marketing/Communications).
• 8 years of proven experience in a variety of marketing, strategy, product management, training or communication.
• 5 years of experience leading team members in marketing, strategy, product management, training or communication.
• Proven track record of success in B2B marketing, preferably within the manufacturing or industrial sector.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Demonstrated proficiency in digital marketing platforms, CRM systems, and marketing automation tools.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Strong leadership abilities, with experience in mentoring and developing high-performing teams.
• Flexibility to travel occasionally as needed.
• 12 Expected Behaviors of Actively Engaged Person – 100% Responsible, Trustworthy, Team Player, Clear Communicator, Empathy, Humility, Emotional Self-Control, Resolves Conflict Directly, Positive Attitude, Respects Others, Problem Solver, and Agile.

ADDITIONAL INFORMATION

• This will be a hybrid position based out of Janesville, WI.
• Occasional travel may be required, approximately 10%.
• If selected for the role, a background check will be conducted.   

BENEFITS

We offer competitive starting wages, a comprehensive compensation and benefits package, and a variety of exciting perks.

• Medical, dental and vision 
• Generous Responsible Time Off (RTO) policy 
• 401(k) with company match 
• Key Employee Incentive Plan (KEIP) Annual Bonus Structure
• Company paid holidays