What are the responsibilities and job description for the Brand / Account Manager position at United Hair Care?

Job Summary :

Join our dynamic marketing team at Creative Labs / United Hair Care a health & beauty manufacturer focused on all things beauty! We are seeking a highly motivated Brand / Account Manager to join our team. A successful candidate will strengthen relationships with retailers and lead their brand(s) in the development and implementation of brand strategies. Play a key role in innovation, manage brand initiatives, and contribute to the growth and visibility of several of our retail brands. This role requires a blend of sales, creativity, marketing, analytical skills, and project management capabilities.

Key Responsibilities :

1. Account Management :

Act as the main point of contact between the brand and retailers or internal stakeholders.
Build and nurture strong relationships with retailers & retail brokers, ensuring that their needs and expectations are met.
Understand retailer objectives and translate them into effective brand strategies.
Monitor and manage budgets for retailer initiatives, campaigns and brand projects.
Assist in retailer communications, presenting marketing strategies, brands & line extensions.
Lead regular meetings with retail brokers to provide status updates, review performance metrics, and make recommendations for improvements.

2. Brand Strategy Development :

Develop and implement brand strategies that align with both market trends and retailer goals.

Conduct market research to understand target audiences, competitors, and industry trends.

Create comprehensive brand positioning strategies, including messaging, tone of voice, and key differentiators.

Analyze brand performance and identify areas for improvement and growth.

Work with creative teams to ensure the development of innovative marketing materials, ads, and collateral that align with the brand's identity.

3. Brand Communication :

Ensure that all marketing materials, communications, and content reflect the brand’s identity.

Ensure consistent messaging across all marketing channels, retailers and touchpoints.

Handle crisis communication and reputation management if required.

4. Reporting and Analysis :

Analyze multi-brand performance, including sales data, customer engagement, and market trends.

Provide retailers and stakeholders with regular reports on campaign performance, ROI, and market insights.

Use data-driven insights to refine brand strategies and marketing efforts.

Monitor competitors’ strategies and provide strategic recommendations to maintain competitive advantages.

6. Cross-Functional Collaboration :

Collaborate with product development, sales, and creative teams to ensure brand consistency across all customer touchpoints.

Ensure seamless coordination between different departments to execute integrated marketing campaigns and new product launches.

Train and guide internal teams on brand guidelines, ensuring everyone is aligned with the brand vision.

7. Client and Market Relationship Management :

Maintain an in-depth understanding of the retailers market and customer base.

Develop and maintain retailer relationships to ensure long-term partnerships.

Stay informed of industry trends and new marketing opportunities.

Skills and Qualifications :

Educational Background : Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience : 3-5 years of experience in marketing, account management, or brand management.

Key Skills :

Strong communication and presentation skills.

Excellent project management and organizational skills.

Deep understanding of brand positioning and consumer behavior.

Ability to analyze and interpret data to optimize marketing strategies.

Familiarity with digital marketing, social media platforms, and tools.

Strong leadership and collaboration skills.

Ability to handle multiple projects simultaneously and work under pressure.

Proficient with Microsoft Excel and PowerPoint

Personal Attributes :

Creative and innovative thinker.

Detail-oriented with a focus on delivering quality.

Strong problem-solving skills.

Proactive and results-driven.

Adaptable and able to work in a fast-paced environment.

Work Environment :

The role involves working in an office setting.

Occasional travel may be required for client meetings or events.

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Brand / Account Manager

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