What are the responsibilities and job description for the United Landmark Associates is hiring: Social Media Manager ⮕ in Orlando position at United Landmark Associates?

DESCRIPTION

United Landmark Associates is looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, this person will be responsible for developing, implementing and managing social media strategy and campaigns for our clients, in order to increase their digital presence and ultimately meet / exceed their marketing and sales goals. This person will work closely with the Art and Account Services departments.

REQUIREMENTS

A minimum of 2 years of experience as a Social Media Manager or similar role
Bachelor’s degree in marketing, journalism or relevant field
Excellent knowledge of Facebook, LinkedIn, Pinterest, Instagram and other social media platforms and best practices
Strong understanding of social media KPIs
Familiarity with graphic design, copywriting and content development
Basic understanding of image composition, photography and video
Experience with video editing is preferred
Proven experience managing paid campaigns within Ads Manager
Experience with luxury brands or real estate is strongly preferred
Great interpersonal and communication skills, including written and verbal; must be client-facing
Ability to attend after hours events on nights and weekends only as needed
Ability to travel to local client sales centers and locations (light travel)
Must be able to work in-office daily at our office in South Tampa, Florida

RESPONSIBILITITES

Work with the Digital Marketing Director, Account Managers and Creative Director to develop, implement and manage social media strategy and campaigns for high-end clients.

Fully manage paid social media platforms for ULA and client accounts.

Define and monitor social media KPIs and presenting monthly / quarterly results in client meetings.

Work with Creative team (graphic designers and copywriters) to develop engaging and creative social media content.

Brainstorm new and interactive content ideas to help drive engagement and increase results.

Update client social profiles regularly, including cover images, story highlights, photo albums, etc.

Analyze and measure success of paid and organic social media campaigns on multiple platforms.

Ability to analyze and correlate how various social media efforts relate to each other from a performance standpoint.

Occasionally attend client events and visit client locations to capture social media content.

Engage with users across all social channels in the form of comments, invitations to follow, direct messages, reactions, groups and more.

Stay up to date with the latest social media best practices and technologies.

Use social media marketing scheduling tools, such as HeyOrca!

Monitor client hashtags, keywords and @mentions for user engagement and to suggest content optimizations.

Communicate with realtors and influencers via client social media accounts to build strong networks.

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