What are the responsibilities and job description for the United Pacific is hiring: Advertising Promotions Specialist in Long Beach position at United Pacific?
Content Summary : Advertising Promotions Specialist at Long Beach, for United Pacific
Job Description
The Advertising & Promotions Specialist is responsible for developing marketing materials for United Pacific’s retail locations including all graphic design for externally used marketing materials. The Specialist will work closely with Category Managers and product vendors to create needed materials while ensuring visual marketing remains consistent and drives United Pacific’s brand image. In this creative and hands-on role, the Specialist will work closely with the Brand Marketing Director to ensure a thorough understanding of United Pacific’s marketing goals and creative direction and to assist in developing advertising plans to achieve company sales goals. The Specialist will keep abreast of industry trends and competitor activity and recommend changes to advertising plans based on this understanding. The Specialist will also assist in developing United Pacific’s digital footprint and social media presence. The Specialist will partner with United Pacific’s vendors for printed materials to ensure correct pricing and service levels. The Specialist will also ensure that they act as an advisor and support to the retail operations teams regarding printed materials and advertising plans. The Specialist will track marketing material budgets and marketing material ROI’s. The Specialist will also assist in any administrative tasks related to retail marketing materials.
JOB DUTIES :
- Responsible for creating in-store advertising collateral including shelf tags, window clings, and all forms of in-store signage.
- Responsible for ensuring the availability of printed marketing materials for the stores. Working closely with the company’s vendor for printed materials (GSP) to ensure that service levels are maintained, pricing is competitive, and monitoring any technical challenges the retail team may have in ordering and obtaining materials.
- Oversee Impulse Surveys, including collecting data and ensuring surveys are completed correctly. Also responsible for developing reports for Category Managers, retail teams, and senior leadership to understand customer feedback to marketing materials, products, pricing, and promotional programs.
- Assisting the VP Marketing & Merchandising in developing advertising strategies via digital and social media channels.
- Through partnership with company Videographer / Photographer, create videos and photos to highlight products and programs via video screens at the pumps, United Pacific’s Social Media channels, and growing digital footprint.
- Conduct regular competitor research and stay up to date on the latest product and industry trends to ensure marketing materials are competitive and project a modern and progressive image of the company and its products.
- Lead company rewards and loyalty programs through third-party vendors.
- Lead the employee discount incentive program.
- Close partnership with retail operations management and field merchandising to ensure that advertising collateral and its in-store placement is clear, consistent, and effective.
- Track, manage, and report marketing material budgets.
- Track and report marketing collateral ROI including presenting to executive leadership program results.
- Partner with legal compliance teams to ensure marketing collateral follows legal guidelines.
- Provide administrative support to the VP Marketing & Merchandising as needed.
- Support ad-hoc projects and assignments as needed.
JOB QUALIFICATIONS :
To be successful at United Pacific, each of us must embrace the “I Got It!” Culture. This culture influences our daily work and enhances our service commitment to our customers, vendor partners, communities, and each other. It helps define who we are today and guide us to become even better tomorrow.
The job qualifications described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. United Pacific is an EOE.
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