What are the responsibilities and job description for the Digital Marketing UWEP Internship - Summer 2025 position at United Soccer League?
USL Work Experience Program
Job Title: Digital Marketing UWEP
Position Type: Internship - For College Credit Hours Only
Semester: Summer 2025
Location: Remote
Overview of the United Soccer League (USL)
The United Soccer League (USL) is the heartbeat of American soccer. Impacting more than 200 communities across the United States, the USL is the first and only soccer organization in the United States to build a youth-to-professional pathway for both men and women within one ecosystem. That structure includes three professional leagues: USL Super League (women), USL Championship (men), and USL League One (men); two pre-professional leagues: USL League Two (men) and the USL W League (women); and two youth platforms: USL Academy and USL Youth.
Authentic, vital, and exciting, the USL is dedicated to providing an inclusive and memorable soccer experience for players, fans, and communities across our growing "soccer nation."
Program Purpose
Under the direction and guidance of USL Executives and Leaders (mentors), the USL Work Experience Program (UWEP) provides students with the unique opportunity to gain practical sport management experience in a professional sports league setting. By working on various strategic projects and initiatives, UWEP participants will gain hands on experience with league staff as well as member teams.
Participants are tasked with and responsible for partnering within a specialized department but will interact with all league departments across the organization including business development, digital, club services, analytics, and more; with the ultimate goal of providing students with well-rounded practical work experience in sports.
Position Purpose
The USL is seeking a passionate and creative Digital Marketing UWEP to assist in executing strategic digital initiatives across our clubs. This hands-on internship is designed for individuals who are enthusiastic about soccer, digital content, social media, and data-driven marketing. The intern will play an integral role in supporting digital campaigns that grow our fanbase, increase engagement, and drive conversions across various platforms.
Duties and Responsibilities
Specific duties include, but are not limited to:
- Assist in creating and scheduling engaging social media content (graphics, videos, captions) across platforms like Instagram, TikTok, Twitter/X, Facebook, and YouTube.
- Support the coordination and execution of paid digital advertising campaigns (Meta, Google, TikTok, Snapchat).
- Monitor social media performance and provide weekly analytics reports and key learnings.
- Help manage email marketing campaigns, including drafting copy, designing layouts, and tracking performance metrics.
- Conduct research on emerging trends in sports marketing, fan engagement, and digital innovation.
- Collaborate with other departments (creative, partnerships, ticketing) to ensure campaign alignment.
- Participate in brainstorming sessions for marketing activations, giveaways, and influencer partnerships.
- Assist other departments and operational areas as requested to provide a well-rounded overview of working in sports.
Qualifications
- Participants must be working towards a bachelor’s or master’s degree in a related field and/or training and must certify that they are able to receive college course credit from an accredited college or university for their participation.
- Solid computer skills and proficiency with MS Word, Excel, PowerPoint, Outlook are a must.
- Excellent verbal and written communication skills are required.
- Positive attitude and strong work ethic are a must. Must have a “team-first” mentality with an eagerness to learn.
- Should be extremely organized and detail oriented, with a focus on quality and consistency.
- While completing the USL Work Experience Program remotely, participants must have access to a computer or laptop with reliable internet connection.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
