Sr. Product Manager/Product Manager- Patient Marketing

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The job details are as follows :

United Therapeutics is open to hiring at the Manager or Senior Manager level. The job level is based on experience.

What We Do

We build on the strength of our research and development expertise and a distinctive, entrepreneurial culture that encourages diversity, innovation, creativity, sustainability, and, simply, fun. Since inception, our mission has been to find a cure for pulmonary arterial hypertension and other life-threatening diseases. Toward this goal we have successfully gained FDA approval for five medicines, we are always conducting new clinical trials, and we are working to create an unlimited supply of manufactured organs for transplantation.

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation (PBC). Our public benefit purpose is to provide a brighter future for patients through (a) the development of novel pharmaceutical therapies; and (b) technologies that expand the availability of transplantable organs. At the same time, we seek to provide our shareholders with superior financial performance and our communities with earth-sensitive energy utilization.

Our company was founded by an entrepreneur whose daughter was diagnosed with a life-threatening condition. She sought to find treatment options and a cure for her daughter and patients like her. We are founder-led, and relentless in our pursuit of "medicines for life". We continue to research and develop treatments for cardiovascular and pulmonary diseases, and other orphan diseases.

Relocation Assistance Available

Senior Product Manager

How you'll contribute

Are you ready to lead initiatives that transform patients' lives? Join our team as a Senior Product Manager, where you'll support patients relying on our oral and infused treprostinil therapies, including infusion devices, to combat pulmonary arterial hypertension (PAH). This is a prime opportunity to lead during an exciting time of digital innovation, redefining patient engagement and support.

In this role, you'll guide the development of patient strategies, shape annual marketing plans, and deliver impactful projects. You'll collaborate with key stakeholders to ensure our commercial products continue making a meaningful difference.

We seek experienced professionals with direct patient marketing expertise, ready to lead and innovate in healthcare. If you're passionate about making a lasting impact, join us and help drive the future of patient education and support.

Lead large, complex, and cross-functional marketing initiatives and tactics for assigned projects targeting patients and internal audiencesLead dynamic, multi-faceted tactics through conception, development, review, production, and dissemination. Own relationships with agency and internal partners, ensuring strategic alignment for executionLead tactical efforts from conception to delivery ie CRM, Patient Support programs (multi channel), display advertising, SEM, Paid Social Media to name a fewEstablish relationships with key HCPs within our target audiences to maintain an understanding of issues and opportunities impacting assigned brand(s)Help lead the development of annual patient marketing plans (brand strategy, positioning, messaging, tactics)Determine and track key performance indicators (KPI) for owned tactics and initiativesHelp lead the development and maintenance of annual budget / scope of work (SOW) by vendor, as well as developing / overseeing needs assessment form (NAF), contracts, etcAssist with identifying strategic objectives for the market research, audience, key learning needed, and developing the screener, discussion guide, and stimuliDemonstrate expertise and continuous learning in the disease state, product portfolio, competitors, and payer landscape via clinical study publications, posters, KOL visits, etc.Manage promotional review board (PRB) discussion, negotiate solutions, and address the impact of strategy and key messaging based on PRB-suggested changesPartner with sales training, IT, research and analytics to ensure optional executionEffectively engage agency partners to develop creative assets, providing clear direction to drive team success.Foster innovation by staying informed with latest developments, best practices, regulatory guidance to optimize strategy and executionPerform other duties as assignedSenior Product Manager

Minimum Requirements

Bachelor's Degree AND 8 years of experience in pharmaceutical, biotech, or medical device marketing OR a Master's Degree with 6 years of experience in pharmaceutical, biotech, or medical device marketingAt least 6 years of patient marketing experienceDemonstrated experience with digital tactics such as social, web, and paid mediaDemonstrated experience with CRM development, execution, and measurementExcels in a fast-paced environment and possesses ability to multi-task and prioritize tasksExcel in developing relationships with internal and external partnersSeeks to lead initiatives and is self motivated and has the ability to work independentlyProficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)Preferred Qualifications

Master's Degree in a related fieldExperience in patient marking for rare diseaseExperience in product launches in pharmaceutical, biotech, or medical device salesExperience in pharmaceutical, biotech, or medical device salesExperience with HCP CRM and other NPP effortsProduct Manager

How you'll contribute

Are you ready to make a real impact in patients' lives? Join our passionate team dedicated to supporting those who rely on our life-changing oral and infused treprostinil therapies, including infusion devices, to fight pulmonary arterial hypertension (PAH). This is an exciting time to join us as we push the boundaries of digital innovation and redefine patient engagement. In this role, you'll help shape the future of patient support, creating next-level engagement that truly makes a difference. You'll be a key player in developing and executing patient strategies that empower patients and drive our brand forward. Your contributions will directly impact annual marketing plans and deliver projects that support our essential commercial products.

We seek individuals with direct patient marketing experience who are passionate about making a difference and eager to innovate in healthcare. If this sounds like you, join us and be part of something truly meaningful.

Work both independently and collaboratively through clear communication to manage marketing tactics for assigned product(s)Lead tactical efforts from conception to delivery ie CRM, Patient Support programs (multi channel), display advertising, SEM, Paid Social Media to name a fewAssist with the development of annual marketing plans (brand strategy, positioning, messaging, tactics)Assist in determining and tracking key performance indicators (KPI) ) and ROI for owned tactics and initiatives.Manage individual project budgets and timelinesAssist with market research initiatives to learn insights for the brandDemonstrate command of disease state, product portfolio, competitors, and payer landscapeAssist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practicesPartner with sales training, IT, research and analytics to ensure optimalexecutionAct as the point for field sales communications and promotional inventory managementFoster innovation by staying informed with latest developments, best practices, regulatory guidance to optimize strategy and executionEffectively engage agency partners to develop creative assets, providing clear direction to drive team success.Perform other duties as assignedProduct Manager

Minimum Requirements

Bachelor's degree AND at least 5 years of experience in pharmaceutical, biotech, or medical device marketing OR a Master's degree AND at least 3 years of experience in pharmaceutical, biotech, or medical device marketingAt least 3 years of direct experience in patient marketingExperience with digital tactics such as social, web, paid mediaExperience with CRM development, execution, and measurementSeek to develop collaborative relationships with internal and external partnersSelf-motivated, able to work independently and prioritize tasksComfortable with fast-paced environment and possess strong organizational skills and ability to multi-taskExperienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)Preferred Qualifications

Master's Degree in a relevant disciplineExperience in pharmaceutical, biotech, or medical device salesExperience with HCP CRM and other NPP efforts

At United Therapeutics, you'll realize quickly that it is not an ordinary place to work! When you join our company, you will learn, grow, contribute, have fun, and be challenged... all while making a difference in the lives of our patients.

Eligible employees may participate in the Company's comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit

While United Therapeutics does not require vaccination for Covid-19 at this time, we strongly encourage all employees and visitors to remain up to date on vaccinations and boosters to protect one another from illness. Employees working in customer-facing roles must adhere and comply with customers' credentialing guidelines, which may require vaccination against Covid -19, the influenza virus, and other illnesses that could be harmful to healthcare staff and patients.

United Therapeutics Corporation is an Equal Opportunity / Affirmative Action Employer - EOE Minorities / Females / Protected Veterans / Individuals with Disabilities