What are the responsibilities and job description for the Marketing Manager position at United Wheels Inc.?
Overview of the Company
United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year. In additional to cycling, UWI is at the forefront of materials science though Allite Inc. and its affiliated companies, which utilizes its proprietary magnesium alloys across numerous industries (e.g., sporting goods, robotics, electronics, aerospace, etc.).
UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include:
- Huffy Corp. (https://www.huffybikes.com/), the iconic bicycling company based in Dayton, Ohio, with more than 125 years of bicycling history.
- Buzz Bicycles (https//.buzzbicycles.com)
- Batch Outdoors Inc. (https://www.batchbicycles.com/)
- Niner Brands International Inc. (https://ninerbikes.com/)
- VAAST Bicycles, (a division of Allite Inc.) (https://www.vaastbikes.com/)
Summary
The Marketing Manager will be responsible for developing and executing marketing plans along with delivering innovative initiatives for the Buzz brand. This position will collaborate with cross-functional departments to lead the execution of long-term marketing strategies. Other responsibilities include determine marketing specifications, competitive analyses, market summaries and like documents to create and implement impactful marketing initiatives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
The Marketing Manager will be responsible for developing and executing marketing plans along with delivering innovative initiatives for the Buzz brand. This position will collaborate with cross-functional departments to lead the execution of long-term marketing strategies. Other responsibilities include determine marketing specifications, competitive analyses, market summaries and like documents to create and implement impactful marketing initiatives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Lead the development and execution of marketing strategies including but not limited to public relations, tradeshows, advertising, social media, online product content, and events. Will also lead current and future marketing team as it develops.
- Develop marketing plans aimed at domestic as well as international market entry and growth.
- Collect and deliver Rider insights that help shape product and commercial innovation.
- Create and grow brand awareness with innovative programs and customer connection strategies within B2B as well as B2C.
- Responsible for building a world class marketing team and creating a strong brand position and awareness as the company grows.
- Market & Sales support
- Maintain a thorough knowledge of retailer, consumer and competitive market trends and category sales status. Is actively involved with and knowledgeable of the marketplace.
- Assess the market competition and convey strategies on how to successfully address.
- Prepare marketing support materials needed for product success.
- Deliver best-in-class sales support tools.
- Develop key seasonal products and brand communication aimed at supporting sales channel growth.
- Develop and implement brand and product experience for Global sales channels and events.
- Coordinate with account managers to create and manage online and offline programs to support their existing sales efforts.
- Digital strategy & social media marketing
- Lead the execution of Content Development and Digital Strategy, Social Media Marketing, Web Development and Community Engagement.
- Lead Consumer-facing technology story development.
- Set up and manage all social media platforms and communication. Focus on emerging technology communication and ensure the brand is leading the industry.
- Manage and execute all aspects of email marketing including both creation and analytics (open rates, click-throughs, and mobile optimization, HTML).
- Develop digital product education platform for retail and consumers.
- Manage and execute brand identity across all company owned assets and services; interface with key functions.
- Ensure a data driven environment.
Supervisory Responsibilities
Marketing Coordinator report
Education and/or Experience
- Bachelor’s degree or equivalent work experience in Marketing or related field.
- Master’s degree in marketing or related field preferred.
- Must have a minimum of five years of experience in a fast-paced business environment - preferably lifestyle, sports, or consumer goods marketing management experience.
- Technical expertise to successfully sell, market, and advertise the Buzz brand.
- Strong project management skills and the ability to influence a cross-functional team.
- Must be proficient in Microsoft Office Products.
- Candidate must possess strategic ability to assess marketing and sales support requirements and translate this insight into efficient sales enablement tools and activities.
- Requires experience working with an international multicultural internal and external customer base.
- Extensive experience with social media platforms, new media, and digital marketing is required.
- Must have experience with content creation and management (CMS) for websites and other online platforms and services.
- e-Commerce experience is preferred.
- This position will require a valid driver’s license and will travel approximately 20% domestically and internationally.
- Must be able to obtain a valid passport for international travel.
- A passion for Cycling and the Outdoors! Experience in the Cycling industry preferred.
Competencies
- Customer Focus - Aims to satisfy all customers while maintaining effective relationships, both internal and external. Maximizes those relationships to improve personal, department, and organizational performance. Holds co-workers and customers to a similar standard.
- Energy - Have a tremendous amount of energy and passion for our people, products, and brands. Approaches each date willing to take on the day’s challenges. Operating at their individual peak performance without encouragement.
- Energize - Energize teams with enthusiasm and excitement without intimidating them. Projects a positive mental attitude and can-do spirit, who lifts members of his / her team. Does not get discouraged by setbacks.
- Edge - Have a competitive edge and an overwhelming desire to win. Hates losing and will give 100% commitment to achieving or exceeding their plan. Willing to make difficult decisions, when called upon.
- Execution - Action and performance oriented and focused on attaining results. A team player who is reliable and follows through on tasks to completion. Attention to details.
- Increases Company Value - Strives to increase sales, reduce costs, improve efficiency, and maximize profits to increase the value of the Company.
- Innovative / Continuous Improvement - Committed to improving processes, products, services, and a willingness to embrace change for the benefit of our team, department, organization, and shareholders.
- Integrity - The quality of being honest and having strong moral principles; moral uprightness. Elevating challenges to collaborate with co-workers, SLT, ELT, and the Board.
Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
Mathematical Skills
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills
Microsoft Office with strong Word, Excel, and PowerPoint skills required.
Certificates, Licenses, Registrations
None Required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 100 pounds.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
