Marketing Specialist 1, Hybrid in Eden Prairie, MN

UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a diverse team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together. 

Optum Financial is one of UHG’s five strategic pillars. We’re highly profitable and growing fast - and that’s a great place to be from a career standpoint. We are leading the charge on being the most consumer-centric part of this whole of the company. We’re also a true innovator: we’re creating an entirely new experience for consumers for health and wellness benefits at point of service that’s launching soon; we’re rapidly growing new lending products for doctors and hospitals that’s not been seen before in the market. Our aspirations are big. And we need a leader to match.

  
We need marketers who are hungry, smart, and conscientious. Functional passion and expertise matters – we want people who know how to do “their thing” really, really well. Experience and the desire to look outside of healthcare is a essential…we want to elevate healthcare to a whole new level and that means you know what greatness looks like in your domain.
 

Within Optum Financial, the Consumer Payments division is a leader in supplemental benefits that help individuals save and pay for care more effectively. Our solutions include: 

• Health Savings Accounts (HSA) 
  
• Flexible Spending Accounts (FSA) 
  
• Health Reimbursement Arrangements (HRA) 
  
• Lifestyle Savings Accounts (LSA) 
  
• Directed Spend Programs  
  
• and more! 

We are seeking a Marketing Specialist I to support product marketing initiatives within the Consumer Payments B2B Marketing team. In this role, you will help develop strategic messaging, sales enablement materials, and go-to-market content that drive engagement and business growth for Optum Financial’s consumer benefit solutions. 
 

About the Role This role is product marketing-focused, with an emphasis on developing strategic messaging, positioning, and content to support sales and client teams. You will work cross-functionally with stakeholders in marketing, sales, and product to create compelling materials that drive awareness and adoption of our solutions. 
 

As a Marketing Specialist, you’ll play a critical role in ensuring our sales and client teams are equipped with the right tools, insights, and messaging to succeed in a competitive market. 

Primary Responsibilities:

• Develop and execute product marketing strategies to support our Optum Financial business objectives
• Translate product marketing insights into high-impact sales collateral, including pitch decks, one-pagers, battlecards, internal training materials, and thought leadership content
• Create and maintain value propositions and messaging frameworks that clearly articulate the impact of Optum Financial’s solutions
• Build and refine PowerPoint presentations and sales enablement materials to ensure they are visually compelling and strategically aligned
• Collaborate with cross-functional teams to ensure consistency and alignment across marketing and growth initiatives
• Partner with sales teams to refine messaging and develop materials that enhance client conversations
• Support marketing campaigns and engagement efforts for employer audiences
• Identify gaps in current sales and marketing materials and proactively develop new solutions
• Develop differentiated positioning and messaging for payer and employer markets
• Leverage market research and competitive insights to inform product positioning and marketing strategies

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Before applying, please ensure each of these experiences are stated clearly on your resume under each applicable employer entry.  

• 1 years of experience in a marketing, sales enablement, communications, or product marketing role 
• Solid project management skills, with the ability to manage multiple priorities, deadlines, and stakeholder needs in a fast-paced environment 
• Proficiency in PowerPoint and Microsoft Office Suite, with solid presentation development and storytelling skills 

Preferred Qualifications: 

• Understanding of sales processes and buyer journeys in a B2B environment, particularly in employer benefits, payers, or financial wellness solutions 
• Experience working cross-functionally with sales, product, and business leadership teams to align marketing with strategic business objectives 
• Ability to translate complex financial and health care concepts into clear, concise, and compelling messaging for different audiences (employers, payers, brokers, etc.) 
• Familiarity with marketing automation and CRM tools (e.g., Salesforce, Marketo) to track marketing effectiveness and engagement 
• Basic graphic design skills (Adobe Creative Suite, Canva) to create visually engaging sales and marketing materials 
• Experience conducting competitive analysis and leveraging market research to develop insights-driven marketing strategies
• Excellent verbal and written communication skills, including experience writing marketing copy, sales collateral, and executive-facing materials 

The hourly range for this role is $28.61 to $56.06 per hour based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Salary : $29 - $56