What are the responsibilities and job description for the Omni-Channel Analytics Leader position at UnitedHealth Group?
Role Overview
The Omni-Channel Analytics Leader at UnitedHealth Group will be responsible for developing and executing a comprehensive marketing analytics strategy that aligns with business goals. This includes utilizing media mix modeling and other detailed analyses to analyze marketing channel effectiveness, translating complex data findings into compelling stories for non-technical stakeholders, and collaborating with internal teams to drive advanced marketing and experience analytics. The ideal candidate will have 7 years of experience in marketing analytics, with a strong emphasis on advanced marketing analytics and experience analytics.
Key Responsibilities
• Develop and execute a comprehensive marketing analytics strategy that aligns with business goals
• Utilize media mix modeling and other detailed analyses to analyze marketing channel effectiveness
• Translate complex data findings into compelling stories for non-technical stakeholders
• Collaborate with internal teams to drive advanced marketing and experience analytics
• Lead and mentor a high-performing team of analysts
• Foster a culture of excellence and encourage professional development
• Ensure high-quality analytics and insights are delivered
Requirements
7 years of experience in marketing analytics, with a strong emphasis on advanced marketing analytics and experience analytics
Proven track record of leading and managing high-performing analytics teams
Demonstrated expertise in media mix modeling and predictive modeling
Exceptional storytelling and communication skills
Experience in developing and implementing end-to-end marketing and experience analytics strategies
The Omni-Channel Analytics Leader at UnitedHealth Group will be responsible for developing and executing a comprehensive marketing analytics strategy that aligns with business goals. This includes utilizing media mix modeling and other detailed analyses to analyze marketing channel effectiveness, translating complex data findings into compelling stories for non-technical stakeholders, and collaborating with internal teams to drive advanced marketing and experience analytics. The ideal candidate will have 7 years of experience in marketing analytics, with a strong emphasis on advanced marketing analytics and experience analytics.
Key Responsibilities
• Develop and execute a comprehensive marketing analytics strategy that aligns with business goals
• Utilize media mix modeling and other detailed analyses to analyze marketing channel effectiveness
• Translate complex data findings into compelling stories for non-technical stakeholders
• Collaborate with internal teams to drive advanced marketing and experience analytics
• Lead and mentor a high-performing team of analysts
• Foster a culture of excellence and encourage professional development
• Ensure high-quality analytics and insights are delivered
Requirements
7 years of experience in marketing analytics, with a strong emphasis on advanced marketing analytics and experience analytics
Proven track record of leading and managing high-performing analytics teams
Demonstrated expertise in media mix modeling and predictive modeling
Exceptional storytelling and communication skills
Experience in developing and implementing end-to-end marketing and experience analytics strategies
