What are the responsibilities and job description for the (Senior) Lifecycle Marketing Manager position at UnitedMasters | Translation?
Who We Are
UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
What You'll Do
As a (Senior) Lifecycle Marketing Manager, you will own UnitedMaster's lifecycle marketing strategy and execution - building relationships with millions of independent artists, and helping them leverage the UnitedMasters ecosystem to turn their passion into a career. You will design, implement, and optimize campaigns that drive conversion, engagement, and retention, ensuring a seamless and impactful artist experience.
Key Responsibilities :
- Artist Journey Mapping : Analyze and map the artist journey, identifying key touchpoints and opportunities to engage, convert, upsell, and retain artist
- Campaign Design and Execution : Build email, push, and in-app messaging campaigns that effectively convert, engage, and retain artists at each state of the customer journey
- Experimentation and Measurement : Develop an experimentation framework for lifecycle campaigns, utilizing A / B and holdback testing to quantity measurable impact on key goals
- Data Analysis and Reporting : Leverage analytics tools inform, measure, and optimize performance, providing regular reporting on business / revenue impact of campaigns
- Cross-functional Collaboration : Partner with cross-functional teams (e.g. product, brand, artist marketing, partnerships) to ensure synergy of strategy and communications
Knowledge, Skills and Abilities
Minimum Qualifications
Preferred Qualifications
About UnitedMasters, Inc.
UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
Salary Hiring Range : $135,000 - $160,000
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.
The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
The salary range above is for the NY / CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
LI-HYBRID
Salary : $135,000 - $160,000
