What are the responsibilities and job description for the VP of Marketing - Hybrid position at Unitek College?
Company Description
As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.
Job Description
The VP of Marketing is responsible for driving the overall marketing strategy and design concepts for Unitek Learning in support of the company’s vision and goals. Designs and produces all creative elements, analyzes marketing data and partners with ad agencies and vendors to support growth and visibility of the brand. Leads and directs staff as appropriate.
Job Responsibilities :
- Develop and maintain milestones and metrics to measure progress against goals and objectives; create a simplified dashboard of metrics and data to track performance as well as reliably and accurately forecast trends that will predict future growth.
- Develop the processes, tools and methodologies to provide the organization with insights into market behaviors, reactions, and competitive postures needed to support strategic decision-making for the brand.
- Contribute to the strategic and creative development of Unitek's marketing and branding efforts by completing creative projects and guiding the development of projects to include the company and student website as well as all collateral and graduation materials.
- Work collaboratively with internal business leaders to understand business objectives and make creative recommendations for project execution based on those objectives.
- Partner with advertising agency counterparts to ensure collaborative and consistent brand execution; communicate work, share assets, and brainstorm concepts. To include all college media sites.
- Maintain the development and ongoing sustainment of the college catalog, college merchandise store and all college domain names and URLs.
- Ensure development in web-based and interactive marketing capabilities and maintain awareness of digital marketing technologies; determine and recommend new areas that best support our purpose.
- Prioritize work and manage and approve projects on a daily basis, based on the needs of the business and resource availability, to ensure creative quality and internal partners are satisfied.
- Assure that commitments to project deadlines are kept, two-way communication among the business leaders is timely and open, and that presentations are professional, engaging, persuasive, and support our company 'blueprint.'
- Direct the activities and professional development of creative team members if applicable.
- Review and approve all creative services related invoices and company logo usage.
- Adhere to all company policies and procedures.
- Comply with all State, Department of Education, and accreditation regulations.
- Other duties may be assigned to meet business needs.
Qualifications :
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Required :
Preferred :
Additional Information :
Salaried role, no commission.
Take the next step in your career now, scroll down to read the full role description and make your application.
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Remote working / work at home options are available for this role.
