What are the responsibilities and job description for the Digital Media Analyst position at Universal Media, Inc.?
DIGITAL MEDIA ANALYST
Universal Media, Inc. is a nationally-scaled media services agency. Our media campaigns are tailored to connect targeted consumers with our clients’ products and services. What sets us apart from our competitors is the intellect of our people, our experience, and our ability to be a fully collaborative team in Broadcast, Print, Digital and Out-of-Home strategies. Universal Media offers a hybrid work-from-home and in-office work schedule.
We are currently seeking to hire a Digital Media Analyst. This position supports both Digital and Account Services for collaboration on data visualization for clients and automated reports for internal use.
RESPONSIBILITIES:
- Collect, analyze, and interpret performance data from digital media campaigns across all channels
- Create and deliver detailed reports and dashboards that effectively communicate key metrics, trends, and insights
- Leverage tools such as Salesforce Marketing Cloud Intelligence and Google Analytics 4 for data visualization and interpretation
- Manage UMI’s AI insight generator for weekly deliveries to clients
- Present findings and insights to both internal stakeholders and clients in a clear and compelling manner
- Develop and refine reporting methodologies, ensuring data accuracy and consistency
- Work with marketing channels such as The Trade Desk and Meta to develop advanced attribution reports
- Stay informed on the latest industry trends, digital marketing tools, and analytics best practices
KNOWLEDGE, SKILLS AND ABILITIES:
- Bachelor’s degree in Marketing, Data Analytics, Statistics, or a related field
- 2 years of experience in digital media reporting, analytics, or a similar role.
- Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Excellent communication skills are required as this position is expected to engage in client presentations on a monthly basis
- Ability to work in a team environment and manage relationships with staff members in multiple departments
- Demonstrated organizational and project management skills
Benefits, PTO, bonus and salary commensurate with experience.
If you are up to the task and want to be a part of an entrepreneurial, progressive and innovative team, we need you to help us level up! Send your cover letter, resume and salary requirements promptly to kcook@umiusa.com. EOE