What are the responsibilities and job description for the DIGITAL MEDIA SPECIALIST position at Universal Media, Inc.?
DIGITAL MEDIA SPECIALIST
Universal Media, Inc. is a national-scaled media services agency. Our media campaigns are tailored to connect targeted consumers with our clients’ products and services. What sets us apart from our competitors is the intellect of our people, our experience, and our ability to be a fully collaborative team in Broadcast, Print, Digital, and Out-of-Home strategies. Universal Media, Inc. offers a hybrid work-from-home and in-office work schedule.
This position will primarily focus on developing and maintaining performance of paid digital media campaigns. This position will work within The Trade Desk and Meta platforms. As a digital media specialist, you will be responsible for leveraging research tools to develop strategies to implement across all necessary platforms. From audience construction and objective selection to account set-up and campaign optimization, you will be tasked in performing every level of a digital strategy within a campaign. This position will report to the Digital Media Director.
Primary Responsibilities
• Research, construct, and optimize campaigns within The Trade Desk and Meta
• Serve as a backup to verify The Trade Desk and Meta campaigns for other buyers
• Understand how to build campaigns against purchase funnels rooted for both on-line and off-line KPIs
• Create new accounts, manage pixels and audiences, provide insight for questions during invoice reconciliation for all clients within your buying scope
• Collaborate with other team members and departments to ensure client and campaign success by effectively communicating strategy and results
Qualifications
• Understanding of campaign structure within The Trade Desk and Meta platforms (With at least 1 year of experience in paid media within The Trade Desk and Meta required)
• Extensive knowledge of digital marketing
• Strong analytical background
• Strong organizational skills and attention to detail
• Ability to be proactive and entrepreneurial
Benefits, PTO, bonus and salary commensurate with experience.
If you are up to the task and want to be a part of an entrepreneurial, progressive and innovative team, we need you to help us level up! Send your cover letter, resume and salary requirements promptly to ndean@umiusa.com. EOE
