Digital Marketer

Overview:

Universal Oil is a 148-year-old, 100% employee-owned fuel & industrial lubricant company in Cleveland, OH. We are seeking an entry-level Digital Marketing Specialist that will play a critical role within the company, that will help execute marketing initiatives for our core brands. In this role, you will manage multiple marketing efforts that will help grow digital sales and expand our brand.

Responsibilities include but are not limited to:

· Create a weekly posting schedule across all social media platforms for Universal Oil and Presidential Engineered Lubricants.

· Manage social media platforms and utilize analytics to create posting strategies and creative content creation

· Build and manage company’s new YouTube channel and work with video/graphics agencies and teams for content for uploading

• Work with company Managers to implement monthly blog posts for direct-to-consumer website-leveraging and increasing SEO for traffic increase
• Back up digital sales order entry and confirmation when Operations Manager is unavailable
• Back up to customer service when necessary
• Help post digital content for e-commerce listings
• Work with Operations team to set up any fulfillment center shipments for e-commerce platforms
• Daily usage of website platform WooCommerce and ability to update website accordingly
• Stay up to date on the industry’s best practices, ethics for social media posts, and emerging eCommerce technologies
• Strong customer service skills that will apply to e-commerce platform customer inquiries
• Imperative and huge role in direct-to-consumer website growth and content listings to expand products offerings

Qualifications:

• Bachelor’s degree in business, marketing, or a related field is required
• Less than 5 years of experience in eCommerce and/or digital marketing, we encourage new graduates to apply.
• Familiarity with eCommerce platforms, such as Amazon Seller Central and Walmart Seller Center
• Expertise with social media platforms such as: Facebook, Instagram, TikTok, LinkedIn and YouTube
• Knowledge of LinkedIn advertising is a plus
• Strong analytical and data-driven decision-making skills, specifically with social media platforms and content creation
• Excellent communication and collaboration-a positive, one team attitude

· Ability to work in an open-office-style environment

· Passion for delivering exceptional customer service

· Knowledge of website hosting platforms such as: WooCommerce and/or Kentico (or similar)

· Be able to multi-task, problem-solve, and have passion for a growing digital business

· Detail-oriented and creative nature

· Comfort and experience using ERP, WMS, MS Suite, and various business software tools

Benefits:

· 401(k) 100% employer match up to 5%

· Bonus – Performance Based

· Dental Insurance – 100% Employer Paid

· Employee assistance program

· Employee discount on fuel

· Flexible spending account (FSA)

· Competitive Health Insurance

· Immediate eligibility for share accumulation

· $100K Life insurance – 100% Employer Paid

· Paid time off – Starting with 20 Days

· Parental leave

· Vision insurance – 100% Employer Paid

This is a salaried position and a shareholder of a 100% owned ESOP. We are a small company that genuinely values our employees and provides a place to make a difference daily.

We want to hear from you if you are an entry-level marketer looking to grow with us. This is an excellent opportunity to join a fast-paced, innovative small business and significantly impact our online growth.

Personality, Cognitive Ability, and Excel tests are a part of the interview process.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• 8 hour shift

Ability to Relocate:

• Cleveland, OH 44113: Relocate before starting work (Required)

Work Location: In person

Salary : $60,000 - $65,000