Director, Marketing Data and Governance

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JOB SUMMARY:

The Director, Marketing Data Governance, will lead our Digital Data Enablement, Media Ad Operations and Privacy Operations teams within the Global Marketing Analytics & Targeting (GMAT) organization. This role is responsible for ensuring the integrity, compliance, and strategic implementation of marketing data across our ecosystem. As a key leader within our organization, you will work closely with cross-functional teams to align data collection and management practices against a scalable data governance framework that enables business growth while upholding best practices in data privacy and security.

MAJOR RESPONSIBILITIES:

• Leadership & Strategy
• Lead and develop subject matter experts within the teams, fostering a culture of accountability, innovation, and continuous learning.
• Define and implement a marketing data governance strategy that ensures high-quality, privacy-compliant, and actionable data enablement practices.
• Influence the transition from client-side to server-side tracking to enhance data reliability, security, and privacy compliance.
• Oversee the implementation of a global marketing analytics framework, ensuring consistency and scalability and governance best practices across regions.
• Partner with Enterprise Data Governance at NBC and UDX to align GMAT governance policies with broad organizational priorities.
• Support the transition from mParticle to RTCDP, ensuring a seamless migration and understanding among the team of core capability development.
• Marketing Data Governance & Tagging
• Oversee the deployment, monitoring, and management of marketing tags, across digital and paid media channels to ensure accurate data collection against business requirements and compliance with a standardized, global framework.
• Influence the implementation of server-side tagging to improve data accuracy, reduce reliance on client-side cookies, and inform enhancements supporting marketing measurement disciplines.
• Ensure data taxonomy and event tracking frameworks align with business intelligence and measurement needs.
• Collaborate with Enterprise Data Governance team to develop standardization and enforcement of naming conventions, metadata, and governance policies across platforms.
• Privacy Operations & Compliance
• Lead privacy governance efforts for paid channel & other GMAT marketing use cases, ensuring compliance with evolving data regulations (GDPR, CCPA, etc.) and internal policies.
• Work closely with IT, legal and Enterprise Data Governance teams to manage consent frameworks, data retention policies, and consumer data rights requests.
• Serve as a subject matter expert in privacy-preserving marketing strategies, including server-side tagging, first-party data activation, and evolving cookie policies.
• Cross-Functional Collaboration
• Partner with engineering and data teams to implement scalable data pipelines and integrations that support marketing initiatives, including personalization.
• Communicate technical concepts to non-technical stakeholders, ensuring alignment and buy-in across teams.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

Bachelor’s degree in computer science, Marketing, Information Systems or related field required or relevant equivalent experience.

EXPERIENCE:

• 10 years of experience in marketing data governance, web analytics, or data privacy, with 5 years in a leadership role.
• Strong knowledge of Adobe Analytics, Adobe Experience Platform, and experience in RTCDP or other CDPs preferred.
• Proven ability to influence cross-functional teams and senior stakeholders.
• Expertise in media tagging, event tracking, and digital data collection frameworks.
• Deep understanding of privacy regulations (GDPR, CCPA, etc.) and how they impact marketing data governance.
  
  

CERTIFICATIONS, LICENSES, REGISTRATIONS:

• Certified Data Management Professional (CDMP), Adobe Analytics Business Practitioner, IAB Digital Media Measurement & Analytics Certification, Certified Information Privacy Professional (CIPP) or equivalent of these preferred.
  
  

Your talent, skills and experience will be rewarded with a competitive compensation package.

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