What are the responsibilities and job description for the Director of Marketing, Intercollegiate Athletics position at University at Buffalo?
Position Summary
The Director of Marketing will report to the Associate Athletic Director of External Affairs and work collaboratively within the External Operations team, including athletic communications, marketing & ticket sales, Learfield, and broadcast production staff to enhance the Bulls Athletics brand. The incumbent will oversee the marketing plan development and implementation, sponsor activation and game presentation for Volleyball and Men’s Basketball. The Director of Marketing will also collaborate with the Associate Athletic Director of External Affairs to establish creative marketing and advertising strategies centered around maximizing revenue generation.
Duties and Responsibilities :
- Direct oversight of a Marketing Assistant and Student Interns responsible for Women’s Basketball, Wrestling, Soccer and Softball marketing.
- Collaborate with Broadcasting & Production unit to create TV and radio spots that promote ticket sales, as well as creative in-game video elements that maximize both student-athlete and fan experience.
- Direct involvement in creative fan engagement and branding initiatives.
- Collaborate with the Athletic Ticket Office to develop ticket sales campaigns and identify new prospects to maximize revenue generation.
- Assist with the student-athlete end of year awards banquet.
- Oversee the Mascot Program.
Learn more :
University at Buffalo is an affirmative action / equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities. Minimum Qualifications
Preferred Qualifications
Physical Demands Salary Range $55,934 Additional Salary Information Job Type Full-Time Campus North Campus Posting Alerts Special Instructions Summary Additional Information Is a background check required for this posting? No Background Check Notification
Salary : $55,934
