What are the responsibilities and job description for the Senior Graphic Designer, Marketing and Communications position at University at Buffalo?
Position Summary
The University at Buffalo seeks to hire a highly skilled Senior Graphic Designer to join the department within Enrollment Management. This hands-on creative leader will be responsible for developing visually compelling print and digital design pieces that support UB’s admissions, recruitment, enrollment, and retention efforts. The ideal candidate is both a strategic thinker and a hands-on designer, with the ability to craft innovative, high-quality visual solutions across various mediums.
Reporting to the Director of Marketing and Communications, the incumbent will craft the visual expression of the UB brand primarily for prospective domestic and international students and their parents. They are highly motivated, creative, well-versed in digital technologies, and comfortable leading strategic direction and providing creative guidance on highly visible projects that directly impact student engagement, perception, and enrollment.
Key Responsibilities :
- Design, edit and deploy branded content across a wide variety of channels such as web, social, email, print, video displays and presentations as well as creative for paid media campaigns and merchandise.
- Ensure all designs are aligned with UB’s brand and accessibility guidelines, reflecting the university’s values and messaging to prospective students and parents.
- Collaborate with campus partners to create cohesive and impactful visual campaigns.
- Develop creative briefs, identify project scope and develop creative strategies to meet organizational objectives.
- Manage the entire design process from concept through execution, including layout, typography, imagery and color management.
- Stay updated on the latest design trends, tools and technologies to keep UB’s marketing materials fresh and engaging.
- Oversee external vendors for printing and other production needs, ensuring top-quality outputs.
- Provide art direction for photo shoots and multimedia projects as needed.
- Maintain digital and traditional asset libraries.
- Collaborate with designers, freelancers and communications staff in other UB units, ensuring all creative work meets UB brand and accessibility standards and students have a positive, integrated visual experience.
Learn more :
University at Buffalo is an affirmative action / equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities. Minimum Qualifications
Preferred Qualifications
Physical Demands Salary Range $80,000 - $90,000 Additional Salary Information Job Type Full-Time Campus North Campus Posting Alerts Special Instructions Summary Please provide a PDF or a link to your creative portfolio (PDF preferred) showcasing both print and digital work in the Documents Needed to Apply section. Additional Information Is a background check required for this posting? No Background Check Notification
Salary : $80,000 - $90,000
