What are the responsibilities and job description for the Social Media Management Specialist position at University Health System- San Antonio?
POSITION SUMMARY/RESPONSIBILITIES
As a member of the Digital Marketing team in the Corporate Communications & Experience Department, coordinates the planning, development, implementation, and evaluation of strategic social media content based on target audience behavior and current trends. Tracks social media performance and optimizes strategic approaches to increase audience engagement and following. Works with the Digital Marketing Manager to curate content for social marketing and other digital platforms in support of business objectives and strategic goals. Collaborates with Creative Services Team to develop social media campaigns that support external department programs and business efforts.
EDUCATION/EXPERIENCE
Bachelor’s degree in communications, marketing, journalism, public relations or related field or completion of digital marketing technical certifications is required. Five years of marketing, communications, or social media management experience is required. Ability to work independently and as part of a team; handle multiple projects and effectively manage and set priorities is required. Strong analytical skills, planning skills, and grammar are required. Video producing and content development experience is preferred. AP Style writing is preferred. Experience in the following platforms a plus: HootSuite, Bitly, and Monday.com.
