Social Media Specialist I

Pay Grade/Pay Range: Minimum: $44,200 - Midpoint: $55,300 (Salaried E6)

Department/Organization: 207104 - CCIS Communication

Normal Work Schedule: Monday - Friday 8:00am to 4:45pm

Job Summary: The Social Media Specialist I coordinates and maintains university presence on social media on a daily basis, including developing content to creatively communicate UA's messages on all digital platforms under immediate supervision. Responds to questions/comments on social platforms after conferring with supervisor. Tracks metrics and compiles monthly report. Monitors social media accounts and elevates concerns to supervisor. May be required to cover live events during and after work hours as needed, as well as providing backup to co-workers in social media.

Additional Department Summary: Serves the College of Communication and Information Sciences (CCIS) by developing a strategic approach and content for the CCIS social media channels. Works alongside colleagues in communication and advancement to propel the college’s brand and tell stories to a variety of audiences. Contributes to the success of the College of Communication and Information Sciences through innovative storytelling and audience engagement.

Required Minimum Qualifications: Bachelor's degree or higher and some social media, digital marketing, public relations, advertising, and/or communications experience.

Skills and Knowledge: Strong written and verbal communication skills. Ability to manage multiple priorities and deadlines. Analytical mindset with a focus on performance metrics. Creativity in developing engaging content and campaigns.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases.