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Director of Web Strategy and Development

University of Arkansas
Fort Smith, AR Full Time
POSTED ON 3/2/2025
AVAILABLE BEFORE 4/26/2025
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Closing Date:

Type of Position:
Professional Staff - Project/Program Administration

Workstudy Position:
No

Job Type:
Regular

Work Shift:
Day Shift (United States of America)

Sponsorship Available:
No

Institution Name:
University of Arkansas at Fort Smith
University of Arkansas – Fort Smith
The University of Arkansas - Fort Smith is a dynamic, mid-sized public university that’s redefining higher education. We’re on a mission to provide transformative, hands-on learning experiences for students of all backgrounds and aspirations. Our multi-faceted approach to education offers a wealth of opportunities, with over 70 academic programs, including certificates, associate, bachelor’s, and master’s degrees. We’re committed to building a diverse community that mirrors Arkansas’s rich tapestry, reflecting our dedication to serving the state’s varied population while enhancing the quality of our institution.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life, and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10 percent of employee salary.

Fort Smith, Arkansas
Nestled along the Arkansas River, this vibrant city offers a perfect blend of history, culture, and natural beauty. Immerse yourself in the rich heritage of the Old West at the Fort Smith National Historic Site, explore the eclectic local art scene, or take a scenic stroll along the picturesque riverfront trails. With a welcoming community, diverse dining options, and a thriving downtown, Fort Smith is the ideal destination for history enthusiasts and those seeking modern amenities.
Thank you for your interest in joining our university. Below you will find details for the position including any supplementary documentation and/or questions you should review before submitting your application. For general application assistance or if you have questions about a job posting, please contact Human Resources at (479) 788-7080.
If you have a disability and need assistance with the hiring process please contact Human Resources at 479-788-7080. Applicants are required to submit a request for each position to which they have applied.

Department:
Marketing & Communications

Department's Website:
Uafs.edu

Summary of Job Duties:
The primary duty of the Director of Web Strategy and Development is to manage and lead Web Strategy and Development and provide system-wide leadership in planning, optimizing, and directing the design, functionality, and security of the University’s website. The position oversees the coordinated development, communication, and implementation of web projects, policies, and procedures and the accessibility of the University’s website for all users.

The Director of Web Strategy and Development works to ensure the website is optimized for student recruitment and that analytics and web page destinations are in place to measure organic and paid marketing efforts. The Director of Web Strategy and Development also ensures guidance and training are delivered to content editors and collaborates with various units and groups to audit website performance and provide guidance and consulting services as needed. This position reports to the Assistant Vice Chancellor for Marketing and supervises a full-time staff person.

Qualifications:
Required Education and/or Work Experience:
  • Bachelor’s degree in information technology, web design, digital media, marketing communications, or a related field. Must provide portfolio or examples of web design work.
  • At least one year of directly related experience
  • An equivalent combination of education and experience may be considered
Preferred Education and/or Work Experience:
  • Master’s Degree
  • 2 years related experience in managing a small web team
  • 2 years’ experience overseeing/building scalable, consumer-facing, enterprise-class web applications
  • 2 years’ experience developing within a CMS (ModernCampus preferred)
Essential Job Duties and Responsibilities:
  • Assume responsibility for the UAFS inter-and-intranet websites by overseeing the primary website's planning, analysis, design, implementation, and maintenance and coordinating the information architecture, overall design, and site useability.
  • Ensure the Web Strategy and Development supports UAFS’s web-related needs by preparing long-range and short-term goals and objectives; establishing priorities to meet goals and objectives; managing personnel, budgetary, and technology resources for effective web services; advising and consulting with campus departments and offices about web issues and concerns; and evaluating the unit’s performance and progress toward accomplishment of goals and objectives.
  • Drive innovation by staying current with web development trends, developing professional contact with colleagues, attending professional development courses/conferences, and attending training and/or courses for the position.
  • Other duties as assigned.
This position is responsible for fostering a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
Knowledge, Skills, and Abilities:
  • Proficiency with JavaScript/jQuery, HTML5, CSS, PHP/MySQL
  • Advanced understanding of ADA requirements for web accessibility, usability concepts, information architecture, browser/platform-specific functionality, and security issues
  • Proficiency in versioning control and code management software
  • Proficiency in responsive design, utilizing Bootstrap framework, and developing for mobile platforms
  • Proven leader and collaborator who works to unify teams across functions
  • Demonstrated experience developing within a CMS (Modern Campus is preferred)
  • Excellent written and oral communication skills, including the ability to translate technical concepts to a non-technical audience
  • Strong attention to detail and ability to utilize data and insights to determine decisions
  • Ability to attend staff events as needed (including occasional nights and weekends)
  • Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
  • Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability
  • Ability to monitor the work of others, mentor staff, and manage performance through regular feedback

Additional Information:
Working Relationships:
Work within the Advancement division, which impacts and interacts with all departments on campus. This position will have frequent contact with faculty and staff.
List Employees Supervised:
  • Web Manager
Special Job Dimensions:
The regular work schedule is Monday through Friday, 8 a.m. to 5 p.m. Work performed primarily in-person; however, remote work may be considered for highly qualified candidates. While performing the duties of this job, the employee regularly exhibits digital dexterity when entering data into a computer. The employee frequently sits for extended periods and occasionally stands and walks. Must be able to visit departments and offices across campus to meet with clients and communicate well online and in person. When focusing on a computer screen, vision demands include close, relatively detailed vision. Employees regularly talk and listen. The employee occasionally lifts items over 10 pounds. Occasional travel, especially to work-related conferences, may be required.
Background Check Requirements:
Criminal background check and Motor Vehicle Registry (MVR) check.

Salary Information:
$63,000/year

Required Documents to Apply:
Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume, Unofficial/Official Transcript(s)

Optional Documents:
Proof of Veteran Status

Special Instructions to Applicants:
For full consideration, please apply by March 14, 2025.

Recruitment Contact Information:
HR 479-788-7080

All application materials must be uploaded to the University of Arkansas System Career Site
UASYS
Please do not send to listed recruitment contact.

Pre-employment Screening Requirements:
Child Maltreatment, Criminal Background Check, Motor Vehicle Reports Check
This position may be subject to a pre-employment criminal background check, sex offender registry check, financial history background check, and/or drug screening. A criminal conviction or arrest pending adjudication and/or adverse financial history alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background checks and drug screening information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of age, race, color, national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, or sex (including pregnancy, sexual orientation, and gender identity). Federal law prohibits the University from discriminating on these bases. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.
Persons must have proof of legal authority to work in the United States on the first day of employment.
All applicant information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:
Hearing, Manipulate items with fingers, including keyboarding, Repetitive Motion, Sitting

Frequent Physical Activity:
Talking

Occasional Physical Activity:
Kneeling, Lifting, Reaching

Benefits Eligible:
Yes

Salary : $63,000

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