Associate Director, School Services

Position Number: 40032330

Payroll Title: Associate Director, School Services | ADMISSIONS RECRMT MGR 1 (000302)

Job Code: 000302

Job Open Date: 3/3/25

Application Review Begins: 3/24/25

Department Code (Name): ADMS (ADMISSIONS OFFICE)

Percentage of Time: 100

Union Code (Name): 99

Employee Class (Appointment Type): Staff: Career

FLSA Status: Exempt

Classified Indicator Description (Personnel Program): MSP

Salary Grade: Grade 24

Pay Rate/Range: The budgeted salary range that the University reasonably expects to pay for this position is $94,400 to $128,400/year. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $104,900 to $176,800/year.

Work Location: Cheadle Hall 1234-C

Working Days and Hours: Monday - Friday, 8AM - 5PM

Benefits Eligibility: Full Benefits

Type of Remote or Hybrid Work Arrangement, if applicable: Hybrid (Both UC & Non-UC locations) This position is eligible for a hybrid work arrangement. Employees in this position may work remotely up to one day per week if approved. All requests for hybrid work arrangements are subject to approval by the Supervisor and Department Head.

Special Instructions:

For full consideration, please include a resume and a cover letter as part of your application.

Department Marketing Statement:

The Office of Admissions is charged with assisting the campus in reaching its undergraduate admission and enrollment objectives in accordance with the University mission and campus enrollment goals. Department efforts are focused upon increasing the academic quality and diversity of the entering class while maintaining the required enrollment level.

Admissions seeks to implement the campus admission goals by providind a number of services and events.

Admissions promotes postsecondary education; encourages applications from historically underserved populations and schools; provides admission information to high school and community college counselors, teachers and administrators; provides admission advice to prospective freshman and transfer students; reviews and evaluates applications; develops recruitment strategies and events for admitted students; reviews coursework for transfer credit; and creates a presence on campus that is consistent with UCSB's mission and high academic standards.

These services are provided by three units within the department: Visitor Center, Outreach Services, and Application Services.

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Brief Summary of Job Duties:

Under the direction of the Director of Admissions, the Associate Director of Admissions, School Services (ADSS) is primarily responsible for leading the School Services Unit in all aspects of the undergraduate recruitment process. The ADSS serves as a primary advisor to the Director of Admissions on recruitment strategies and is a highly visible advocate and spokesperson for UCSB's undergraduate programs. The ADSS will identify and establish goals and priorities for California, national and international recruitment activities including program planning, assessment of expansion activities, and evaluation of existing initiatives. The ADSS must be knowledgeable and experienced in all aspects of student outreach and recruitment including marketing, recruitment, the college choice process, prospect management, admissions policies, and student information systems and must have experience with and knowledge of current technologies. The ADSS is responsible for the development, implementation, and assessment of student recruitment strategies and programs from the inquiry stage to final enrollment. This includes providing overall direction and supervision for prospect identification, managing prospect data and communications, and initiating and maintaining key relationships with high schools, community colleges, and community constituents. In close collaboration with college Deans and/or faculty, the ADSS develops a comprehensive strategic plan that ensures that the academic mission and goals of the colleges are incorporated into recruitment activities. The campus' commitment to diversity and academic excellence will be reflected within all outreach strategies. The position requires a high level of initiative, problem solving, independence, and judgment, as well as a strong professional orientation, effective verbal and written communication skills, and the capacity to organize and manage a wide range of responsibilities. In the absence of the Director, provide leadership within the office and represent the Office of Admissions at events, conferences, and UCOP and campus meetings.

Required Qualifications:

• Bachelor's degree in related area and / or equivalent experience / training
• Demonstrated experience in program development and implementation.
• Ability to represent the University to K-12 school administrators, teachers, counselors and prospective UCSB students, their families and communities at the highest professional level.
• Ability to relate to and work well with students from diverse backgrounds, manage work load, prioritize tasks and work on multiple projects under the pressure of tight timelines.
• Excellent public speaking skills, experience conducting workshops, and academic advising. Excellent organizational skills.

Preferred Qualifications:

• Significant knowledge of the goals and mission of the University as they relate to academic preparation, recruitment, and advanced-standing admission.
• Significant knowledge of UC's colleges, Schools and departmental transfer policies.
• Significant knowledge regarding UC's colleges / schools, general education policies and requisite transfer preparation.
• Knowledge of fiscal management policies and practices and University personnel management policies and practices.
• Advanced knowledge of education theory, policy, practice, and evaluation.
• Significant knowledge of the goals and mission of the University as they relate to academic preparation, recruitment, and advanced-standing admission.
• Significant knowledge of UC's colleges, Schools and departmental transfer policies.
• Significant knowledge regarding UC's colleges / schools, general education policies and requisite transfer preparation.
• Knowledge of fiscal management policies and practices and University personnel management policies and practices.
• Knowledge of organizational development strategies and practice.

Special Conditions of Employment:

• Ability to work evenings and weekends. Extensive travel required.
• Required to hold a valid driver's license, have a driving record that is in accordance with local policies and procedures, and/or enroll in the California Employer Pull Notice Program.
• Satisfactory criminal history background check
• UCSB is a Tobacco-Free environment

Misconduct Disclosure Requirement:

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegation or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

“Misconduct” means any violation of the policies or laws governing conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC’s policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy
UC Anti-Discrimination Policy
Abusive Conduct in the Workplace

Job Functions and Percentages of Time:

• 20% Personnel, Fiscal, and General Management Duties - Develop, lead and motivate a cohesive School Services team in the recruitment of a diverse and academically talented incoming class. Provide direction to managers in the development of programs that accomplish the mission and goals of the Admissions Office. In consultation with the Director, take the lead in the establishing budget priorities for the School Services unit, monitoring unit expenses and assessing cost effectiveness of recruitment programs and initiatives. PERSONNEL/ STAFF SUPERVISION - Supervise the Assistant Director, Visitor Center, Assistant Director, Transfer Services, and the Assistant Director, High School Services. Evaluate work performance, and provide constructive feedback to employees, as appropriate. Secure, on an ongoing basis, written and verbal feedback on the activities in these areas. - Ensure that staff adhere to established university and departmental policies and procedures (e.g., travel and entertainment). - Establish and revise procedures as needed to improve operations; attend training, seminars, conferences, and other meetings relevant to management of School Services programs and operations. - Develop training programs and professional development activities for staff. FISCAL MANAGEMENT - Make data-informed decisions for allocating staff and financial resources toward both traditional and new initiatives relating to Admissions recruitment goals. - Analyze expenditures and program costs. Provide guidance to the Budget Officer regarding budget planning and determine sources for budgetary savings. - Authorize School Services expenditures to ensure that all outreach programs are effectively implemented within existing budgetary constraints; maintain fiscal control of funds.

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  40% Strategic Planning, Marketing, and Recruitment Dev - The Associate Director, School Services bears management responsibility and provides leadership in all aspects of statewide, U.S. domestic and international recruitment programs including design, implementation, analysis, and on-going management of activities relating to the enrollment of undergraduate students. Outreach/Recruitment program goals include (1) diversify the incoming class by generation of admissions applications from greater numbers of under represented minority students; (2) Enhance the quality of the incoming class by generating admission applications from greater numbers of high achieving students; (3) provide informational services and interpret University and campus policies and procedures to schools both domestically and internationally; and (4) Cultivate new partnerships with agencies, counselors, embassies, and professional networks that support domestic/international students. - Establish short-term (annual) and long-term (five-year) strategic plan for student recruitment, collaborating with colleges/departments, Financial Aid, Housing, Student Life, and Early Academic Outreach. The plan should reflect the university's undergraduate enrollment goals to recruit and enroll a talented and diverse incoming class that both reflects the population of California and enhances the campus' image nationally and internationally. - Maintain knowledge of national and international trends and current best practices in student recruitment and marketing. - Create a marketing strategy for Admissions that is research-based and outcome-oriented that will attract and enroll a highly qualified student body. - Lead the design and implementation of Admissions marketing and recruitment plans; coordinate efforts with other campus departments. Establish methodology to gather and evaluate the effectiveness of recruiting efforts, prepare reports, and recommend program refinements. - Implement targeted marketing campaigns, cultivate new geographic markets; make use of internet and electronic media to deliver recruitment campaigns. - Provide leadership in the development of marketing materials (website, print, video, e-mail, web-chat, etc). Ensure that materials are properly maintained and updated. - Recommend long-range and short-range recruitment plans and budget allocations to the Director of Admissions, Committee on Admissions and Enrollment Services (CAERS), and where appropriate, the UC Office of the President. - Identify needs and design programs to meet informational needs of the public, including prospective students and their families and high school and community college counselors and administrators. Interpret Academic Senate, BOARS and Admissions policies and procedures to high school and community college administrators and personnel. - Manage key initiatives within the School Services units including: Advocacy programs, Regents/Chancellors Sch

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  10% Collaboration-Acad Units/Faculty/Stu Svcs - Establish relationships and collaborate widely with academic and student service units to ensure appropriate ongoing messaging and to engage faculty, deans and administrators in recruitment efforts as appropriate and to develop cohesive marketing strategies that are aligned with academic and campus priorities. - Serve as a primary link to faculty and administrative offices on matters pertaining to the recruitment of new students. Provide regular reports to colleges and academic units with regard to recruitment efforts to attract top scholars within their units. - Develop and disseminate the annual recruitment plan to relevant college deans, faculty, Academic Affairs personnel, and Student Affairs personnel. - Build and maintain collaborative relationships with Financial Aid, Housing, Orientation Programs, Summer Sessions, EAOP, Institutional Research, EOP, and Registrars on behalf of prospective students. - Serve as the liaison to the Office of Public Affairs in the development of marketing materials (print, video, multimedia, etc.) to ensure messaging to the public is consistent with the campus mission and campus-wide marketing messages. - In partnership with the Executive Director of the Alumni Association, strengthen the alliance between Admissions and the Alumni Association. Where appropriate, include UCSB alumni in recruitment efforts.

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  5% Community Liaisons - - Represent UCSB within professional associations and maintain a strong understanding of current issues in the profession. Represent UCSB and Admissions in public and professional forums. - Initiate and maintain partnerships with local community agencies and non-profit organizations that work with high school and community college students. - Foster positive relationships with local school principals, deans, administrators, and counselors.

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  25% Technology / Program - The ADSS is responsible for coordinating the development, implementation, and maintenance of comprehensive computer operations and data processing plans to support and enhance recruitment efforts. Establish a prospective student database that allows for the identification of, continued correspondence with, and tracking of prospective students. Use new technology to further automate office functions and to effect cost and time savings. - Working with the Director, the CNT, and campus computing committees, research and make recommendations regarding expanded use of internet systems, prospect management tools, and other technologies for use in recruitment activities. - Set priorities within the area of computer operations and data processing for the School Services unit. - Identify vendors and lead the design team that develops Admissions websites for prospective students. - Coordinate the reporting needs of the School Services and disseminate program analysis to academic units, Student Affairs departments, high schools, and community college. - Establish standards and procedures for use of student recruitment systems (College Board, Niche, Slate, etc.). - Supervise the development and maintenance of a database system for tracking all school visits and analyzing visit statistics. - Lead the development of multimedia presentations for recruitment activities.