Social Media and Content Specialist

Job Details

Are you ready to capture the Broncho spirit and share it with the world? The University of Central Oklahoma is looking for a Social Media and Content Specialist who’s excited to get out on campus, attend events and interact with our students, faculty and staff. In this role, you’ll be part of the University Communications team, developing creative social media strategies and crafting dynamic content for Facebook, Twitter, Instagram, LinkedIn, YouTube and beyond.

We want someone who can turn everyday campus life into engaging stories that resonate with our diverse audiences—both on and off campus. If you’ve got a knack for social media best practices and a passion for creating eye-catching posts, videos and campaigns, this is a great opportunity to showcase your talent while immersing yourself in the Central community.

This position is on-campus (because that’s where all the fun is!).

Special Instructions:

Please include a cover letter and some examples of social media posts/plans and any related materials.

Position Classification:

Regular, full-time, hourly, non-exempt, and benefit-eligible staff position. For more benefit information visit Why Work at UCO?

General Schedule:

Position typically works Monday-Friday from 8am-5pm.

Position Overview: 

Responsible for developing and executing social media strategies and content creation for the University of Central Oklahoma. This position will work closely with the University Communications team to create and manage dynamic social media content for a variety of platforms.

Department Specific Essential Job Functions:

Duties include:

• Create and maintain social media plans/calendars for all social platforms.

• Lead efforts to gather and create written and visual content for all social media platforms.

• Serve as a representative of the university in campus interactions and activities and engage with the Central community.

• Implement planned social media posts and respond in a timely fashion to comments and messages on the university’s main social media accounts.

• Use the university’s social media management tool for management and engagement of primary channels and college and department accounts, as well as search and monitor individual social media channels for engagement with relevant content, keywords, locations and hashtags.

• Monitor UCO’s online presence and escalate potential issues when appropriate to University Communications leadership.

• Create engagement reports to monitor success on digital platforms.

• Build strong relationships with members of the campus community and engage in campus events and activities.

• Assist with university online calendar content.

• Assist with management of UCO’s student influencer group, Broncho Bunch.

• Work with campus photographers and videographers to plan and coordinate content for digital platforms.

• Assist in implementing communications projects and programs to generate media interest, student recruitment and public recognition for the institution.

• Serve as a resource for campus colleges and departments regarding social strategy and content development.

• Coordinate with University Communications team to filter content for use in other projects, platforms and communications.

• Stay informed on new trends, issues and audience preferences regarding digital content and platforms as well as being aware of current events and content from other institutions, higher education, local and national news.

• Manage university accounts in accordance with state and federal law and relevant accessibility principles.

• Serves as a backup editor for UCO website, email blasts and Centralities.

• Perform other related duties as assigned.

Reports to Assistant Vice President for University Communications.

Qualifications/Experience Required:

Requires associate degree or vocational training in communications, public relations, marketing or related field, 1-3 years of relevant work experience (including internships/student employment) or equivalent combination of education and experience. 

Qualifications/Experience Preferred:

Bachelor's degree in communications, public relations, marketing or related area. Familiarity with university environment. Working knowledge of AP Style and digital accessibility principles.

Knowledge/Skills/Abilities:

Knowledge and experience with social media management. Basic video editing, photography and graphic design skills. Strong grammar and composition skills. Strong verbal and written communication skills. Strong organizational skills including attention to detail and multi-tasking skills. Motivated, positive, self-starting attitude with strong work ethic.

Physical Demands:
Reasonable accommodations (in accordance with ADA requirements) may be made, upon request, to enable individuals with disabilities to perform essential functions.