Assistant Dean of Recruitment and Enrollment, College of Arts and Sciences

Role: Asst Dean

Job Overview

The Assistant Dean of Recruitment and Enrollment is expected to provide strategic leadership for student recruitment and enrollment initiatives within the College of Arts and Sciences. The successful candidate will have a deep understanding of recruitment strategies in the Higher Education landscape including marketing strategies to promote the College’s visibility and appeal. The Assistant Dean of Recruitment and Enrollment will be responsible for coordinating with institutional partners and community stakeholders. Reporting to the Senior Associate Dean, this role is housed in the Division of Student Success and Access and works in close collaboration with the Assistant Dean of Advising and Retention. 

The Ideal Candidate will possess the following Key competencies: 

• Strategic Vision: Ability to align recruitment and marketing efforts with the College’s goals and institutional mission. 
• Creative Thinking: Skilled in developing innovative approaches to attract prospective students and families.
• Collaboration: Strong ability to work with internal and external stakeholders, including faculty, staff, and community partners. 
• Data-Driven Approach: Proficient in using analytics to inform decisions and evaluate the success of strategies. 
• Leadership: Effective supervision and development of staff to foster a high-performing team. 

Essential Functions

• Develop and implement a comprehensive recruitment strategy to meet the College’s enrollment goals. 
• Formulate, recommend, approve, and implement internal procedures and controls. Set goals to achieve strategic objectives. Explain and interpret college/program policies, procedures, and academic requirements. 
• Analyze enrollment trends, market data, and demographics to identify growth opportunities and inform recruitment efforts. 
• Keep abreast of current trends in student recruitment and technological advances in marketing and communications. 
• Collaborate with the central Office of Admissions to align College-specific recruitment initiatives with university-wide strategies. 
• Create and oversee the development of content for recruitment campaigns, ensuring messaging resonates with audiences, including prospective students, families, and high school counselors. 
• Collaborate with the College’s communications team to design engaging and targeted marketing materials, including print, digital, and social media campaigns. 
• Create and oversee marketing strategies to promote the College’s academic programs, student opportunities, and overall brand. 
• Supervise recruitment staff, including the Director of Recruitment, Assistant Director of Recruitment, and Admissions Counselors. 
• Oversee recruitment events such as open houses, college fairs, admitted student days, and high school visits. 
• Work closely with academic departments to showcase program strengths and integrate faculty into recruitment efforts. 
• Partner with faculty, advisors, and other College leaders to ensure recruitment efforts are well-coordinated and effectively transition students into academic programs. 
• Serve as the College’s representative on university committees related to recruitment, enrollment, and marketing. 
• Monitor and assess recruitment metrics and marketing performance to ensure goals are being met and strategies are effective. 
• Prepare regular reports on recruitment and marketing outcomes for college leadership. 
• Develop, implement, and monitor the department budget. Serve as the signature authority for budget-related matters, including recruitment programs, initiatives, projects, revenue, and expense planning. Approve expenditures and report on budget status to the executive level. 
• Provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.). 
• Perform related duties based on departmental need. This job description can be changed at any time. 

Required Education

Bachelor’s Degree or Terminal Degree.

Required Experience

• Seven (7) years of relevant work experience.
• A minimum of three (3) years of higher education administrative experience.
• Some positions may require a record of scholarship and professional achievement that would meet the criteria for appointment as a full professor with tenure.

Required Trainings/Certifications

N/A

Additional Qualifications Considered

• Master's Degree

Physical Requirements/Work Environment

• Office environment/no specific unusual physical or environmental demands.

Application Process

Review of applications will begin on March 24, 2025, and continue until the position is filled. 

A complete application includes the following: 

• Resume 
• Cover letter 
• Mock detailed budget for the area