What are the responsibilities and job description for the Digital Engagement and Social Media Specialist position at University of Georgia?
Posting Details
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.
Posting Details
Posting Number | S13327P |
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Working Title | Digital Engagement and Social Media Specialist |
Department | Franklin-Deans Office Admin |
About the University of Georgia | Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine. |
About the College/Unit/Department | Franklin College of Arts and Sciences is the heart of the University of Georgia's learning environment, advancing new knowledge, research, scholarship and creative output by faculty, students, and staff in more than 80-degree programs across 40 units. |
College/Unit/Department website | |
Posting Type | External |
Retirement Plan | TRS |
Employment Type | Employee |
Benefits Eligibility | Benefits Eligible |
Full/Part time | Full Time |
Work Schedule | |
Additional Schedule Information | M-F, 8am-5pm with occasional evenings or weekend |
Advertised Salary | Commensurate with Experience |
Posting Date | 02/28/2025 |
Open until filled | Yes |
Closing Date | |
Proposed Starting Date | 04/01/2025 |
Special Instructions to Applicants | |
Location of Vacancy | Athens Area |
EEO Policy Statement | The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu). |
USG Core Values Statement | The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653. |
Position Information
Classification Title | Marketing/Public Relations Professional |
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FLSA | Exempt |
FTE | 1.00 |
Minimum Qualifications | Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications. |
Preferred Qualifications | |
Position Summary | Franklin College of Arts and Sciences, named in honor of Benjamin Franklin, is the heart of University of Georgia's liberal arts learning environment. The research, scholarship and creative output by the faculty and students in more than 80-degree programs set the place for a dynamic environment at Georgia's flagship institution. The Franklin College of Arts and Sciences is seeking a highly creative, detail-oriented and dynamic individual to grow and enhance its digital marketing and social media platforms in an inaugural role. Reporting to the Director of Marketing and Content Strategy, the Digital Engagement and Social Media Specialist will create a process for cultivating, creating and leveraging content across social media and digital channels to showcase the vibrant student experience, cutting-edge research, and academic innovations within the Franklin College. This incumbent is responsible for developing and executing a plan for digital content to support the College's strategic communications and marketing efforts. In this role the individual will be building a new platform and will use best practices and trends in digital marketing, be a visible and engage member of the campus community, possess excellent multimedia content creation skills along with writing and proofreading skills, be able to work both independently and collaboratively and understand how to build and engage a digital audience. This employee will also monitor account activity and lead the College's efforts to remain relevant, engaging and on the leading-edge of digital and social media content that effectively tells the Franklin College story and communicates its strong history of success and its bold culture. The Digital Engagement and Social Media Specialist works collaboratively with communications colleagues, department members, faculty, students, alums, corporate sponsors and more to develop write, edit and publish content that informs, inspires and educates internal and external audiences. A successful candidate will have strong written and visual communications skills along with project management mindset to take a project from concept to production while managing multiple priorities and deadlines. |
Knowledge, Skills, Abilities and/or Competencies |
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Physical Demands |
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Is driving a responsibility of this position? | No |
Is this a Position of Trust? | No |
Does this position have operation, access, or control of financial resources? | No |
Does this position require a P-Card? | No |
Is having a P-Card an essential function of this position? | No |
Does this position have direct interaction or care of children under the age of 18 or direct patient care? | No |
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) | No |
Credit and P-Card policy | Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website. |
Background Investigation Policy | Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website. |
Duties/Responsibilities
Duties/Responsibilities | Content creation - writes, edits, creates and publishes content (social media, website, emails, newsletters, etc.)
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Percentage of time | 50 |
Duties/Responsibilities | Monitors reach and effectiveness of campaigns, projects, initiatives
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Percentage of time | 10 |
Duties/Responsibilities | Plan editorial content and develop strategic plan
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Percentage of time | 15 |
Duties/Responsibilities | Communicates with stakeholders and content contributors
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Percentage of time | 20 |
Duties/Responsibilities | Project management and industry trends
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Percentage of time | 5 |
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.