CASUAL - Marketing Specialist

Description

****Applicants seeking short-term or part-time work with the University Hawai'i may apply for Casual Hire positions, which include administrative, professional, and technical (APT) or instructional-type positions. Because of the temporary nature of these appointments, Casual Hire employees are not eligible for most benefits as provided to regular BOR and Civil Service employees such as paid leave and holidays. Casual Hire appointments may last for up to 89 days for full-time employees, and up to 1 calendar year for part-time employees.

Working Title:           Marketing Specialist

Position Number:     ****Casual Hire – CASUAL

Hiring Unit:               Shidler College of Business, Executive Education Center (EEC)

Location:                   University of Hawaii at Manoa, Honolulu HI

Date Posted:            02/07/2025

Closing Date:           02/10/2025

Salary Range:           Commensurate with education and experience

Work Schedule:       19.5/weekMonday – Friday, 9:30 am to 1 pm

Type:                        Temporary

Funding:                   N/A

Duties and Responsibilities (**Denotes essential functions)

1. **Responsible for assisting degree and non-degree Program Coordinators with coordinating, implementing, and updating EEC marketing plan.
2. **Creates a monthly digital EEC newsletter in cooperation with Program Coordinators for distribution to alumni and interested candidates.
3. **Plans and assists in managing marketing/outreach activities according to EEC recruitment needs.
4. **Creates branded content in cooperation with Program Coordinators and EEC Executive Director (ED), including but not limited to event flyers, newsletters, network announcements, blog posts, website updates, and press releases.
5. **Coordinates and updates marketing staff at ERO on all EEC specific content for posting to all social media channels, including but not limited to Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
6. **Manages email marketing functions, including regular email blasts, email campaign analytics and Constant Contact list management.
7. **In collaboration with ERO staff, maintains brand consistency across all EEC outreach activities and marketing materials.      
8. **Assists in identifying potential new markets, products, and services. Understands customer trends, competitive services, and local and national issues that could potentially impact our organizational success.
9. **Supports the development and publishing of client success stories.
10. **Conducts special marketing projects as directed by supervisor.
11. **Provides administrative assistance to EEC Program Coordinators and ED.
12. Other duties as assigned.

Minimum Qualifications

1. Possession of a baccalaureate degree in Business Administration, Communication, Marketing, or related field and zero (0) year(s) of progressively responsible professional experience; or any equivalent combination of education and/or professional work experience which provides the required education, knowledge, skills and abilities as indicated.
2. Functional knowledge and understanding of principles, practices and techniques in the area of effective marketing efforts, demonstrated by knowledge, understanding and ability to apply concepts, terminology.
3. Functional knowledge and understanding of principles, theories, federal and state laws, rules, regulations, and systems associated with marketing programs.
4. Demonstrated ability to recognize problems, identify possible causes, and resolve the full range of problems that may commonly occur in the area of marketing activities.
5. Demonstrated ability to understand oral and written documentation, write reports and procedures, and communicate effectively in a variety of situations.
6. Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team members, and individuals.
7. Demonstrated ability to operate a personal computer, apply Microsoft word processing software.
8. Demonstrated ability to handle confidential and sensitive information.
9. Demonstrated ability to perform or learn database management and apply commonly used software.

Desirable Qualifications

1. Working knowledge of EEC programs and degree/non degree market audiences.
2. Working knowledge of Mailchimp and Canva platforms.
3. Able to use Canva and Microsoft Office at an intermediate level.
4. Detail oriented.
5. Design/layout and social media marketing skills.

To Apply:

Applicant must send cover letter and resume with job posting noted in the subject line via email to EEC Executive Director, Olulani Garcia, olulani@hawaii.edu.

Inquiries:

For inquiries, please contact Olulani Garcia, olulani@hawaii.edu

The University of Hawai'i is an Equal Opportunity/Affirmative Action Institution and is committed to a policy of nondiscrimination on the basis of race, sex, gender identity and expression, age, religion, color, national origin, ancestry, citizenship, disability, genetic information, marital status, breastfeeding, income assignment for child support, arrest and court record (except as permissible under State law), sexual orientation, domestic or sexual violence victim status, national guard absence, or status as a covered veteran.   For more information or inquiries regarding these policies, please refer to the following link: http://www.hawaii.edu/offices/eeo/eeo-coordinators/.

Employment is contingent on satisfying employment eligibility verification requirements of the Immigration Reform and Control Act of 1986; reference checks of previous employers; and for certain positions, criminal history record checks.

In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, annual campus crime statistics for the University of Hawai'i may be viewed at: https://www.hawaii.edu/titleix/help/campus-security/, or a paper copy may be obtained upon request from the respective UH Campus Security or Administrative Services Office.

Accommodation Request:  The University of Hawai'i complies with the provisions of the Americans with Disabilities Act (ADA).  Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the EEO coordinator directly.   Determination on requests for reasonable accommodation will be made on a case-by-case basis.  For further information, please refer to the following link: https://www.hawaii.edu/offices/eeo/accommodation-request/