Graduate Enrollment Management Counselor

Description:

The Graduate Enrollment Management Counselor is responsible for recruiting and counseling prospects, inquiries and applicants for the graduate programs. Manages the prospect and/or inquiry through the funnel by developing strategies and communication plans. This position serves as the liaison between the college and the student as well as the university and targeted companies. Participates in the development of the graduate recruitment plan with the colleges.

Duties:

• Plans and implements graduate recruitment plan, including specific strategies and tactics, for a designated academic college. Leverages the Customer Relationship Management (CRM) to manage assigned territory using data to track prospect/inquiry progress through the enrollment funnel for each academic term.
• Works in conjunction with the Associate Director of Enrollment Communication to develop communication and marketing plans and strategies (including telephone calls, emails, digital ads, social media, web, print, etc.) based on in-depth knowledge of targeted audiences and program details to build enrollment funnel and increase yield at each stage of the funnel.
• Reviews qualifying data and runs queries as needed to make strategic decisions on moving graduate students through the enrollment funnel. Provides monthly funnel reports to the Executive Director of Recruitment and Admissions and the Assistant Vice President of Enrollment Management for designated college. Develops and implements lead generation plan to build the graduate enrollment funnel.
• Serves as the admissions lead on the graduate-level between faculty, staff, Associate Dean, and Dean in a designated academic college. Builds and maintains strong working relationships with academic advisors, program coordinators, chairs, directors, and academic leaders in academic college. Works collaboratively with academic college leadership to develop and implement recruitment plans for each academic program at the graduate-level. This includes regular updates and meetings with academic college.
• Assists with the day-to-day activities of office operations, policies and procedures. Provides enrollment counseling and presentations to prospective students during individual appointments, on-campus and off-campus events. Travels to targeted feeder universities and graduate college fairs. Incorporates targeted corporate/workforce outreach into recruitment strategies. Serves as corporate liaison between targeted companies and UHCL. Meets with appropriate company staff to market UHCL programs to increase enrollment and develop new educational partnerships.
• Supports all areas within enrollment management to meet institutional enrollment goals. This includes the development and implementation of the Strategic Enrollment Master Plan (SEMP) and performs related duties as assigned.

Required Qualifications:

Preferred Qualifications:

• Master's degree in counseling, communications/marketing, higher education administration, management, or student service related area.
• Experience collaborating with faculty, staff, and students to plan and implement programming.
• Experience with a Customer Relationship Management System (Campus Management)
• Experience working with professionals, students and adult learners.

Knowledge Skills and Abilities:

• Strong Power Point and Excel skills.
• Ability to utilize a CRM to effectively manage college territory.
• Ability to develop rapport and establish relationships with college and organizational representatives.
• Ability to effectively communicate written and verbally to interact with a broad range of clientele.
• Ability to have give strong attention to details when relaying information and developing communication as a large portion of the job is communicating to potential students.

All positions at the University of Houston-System are security sensitive and will require a criminal history check.

The University of Houston System and its universities are an Equal Opportunity Institution.