What are the responsibilities and job description for the Director of University Marketing position at University of Houston?
Directs a comprehensive marketing program for the University of Houston; coordinates related university-wide activities. Responsible for the development and implementation of strategic marketing and operating plans; directs a team of marketing professionals to support the marketing needs of the university.
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Responsibilities
- Directs a comprehensive marketing program, including research strategy and execution, designed to support the university's strategic goals and objectives.
- Develops and implements strategic marketing and operating plans to advance the university; directs university-wide marketing, branding and image building campaigns and efforts to increase awareness and enhance the overall university image.
- Oversees market research efforts for the university.
- Directs and participates in other university marketing activities, including strategic planning, market research and organizational effectiveness initiatives.
- Directs university-wide training, development and resources for campus network of marketing and communications professionals; engages and educates the campus community on marketing initiatives, messages, etc.
- Develops processes, systems and tools for university colleges, divisions and departments for the development and implementation of marketing plans and initiatives.
- Directs departmental operations, including management of staff, planning and administration of budget and resources.
- Provides leadership and serves as a resource for the university regarding successful marketing activities, techniques and methods; stays abreast of best practices in integrated marketing, brand messaging and current market trends in higher education, and translates that understanding into successful strategic marketing for the university.
- Directs the strategic marketing, branding and content of the university web site.
- Performs other job-related duties as required.
Qualifications
Bachelors and 5 years experience
Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of five (5) years of directly job-related experience.
Additional Job Posting Information
Salary
88,400-101,700
Required Attachments by Candidate
Employee Status
Regular / Benefits
Job Posting
Sep 30, 2024, 1 : 35 : 17 PM
J-18808-Ljbffr
