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Director of University Marketing

University of Houston
Houston, TX Full Time
POSTED ON 3/13/2025
AVAILABLE BEFORE 4/3/2025

Directs a comprehensive marketing program for the University of Houston; coordinates related university-wide activities. Responsible for the development and implementation of strategic marketing and operating plans; directs a team of marketing professionals to support the marketing needs of the university.

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Responsibilities

  • Directs a comprehensive marketing program, including research strategy and execution, designed to support the university's strategic goals and objectives.
  • Develops and implements strategic marketing and operating plans to advance the university; directs university-wide marketing, branding and image building campaigns and efforts to increase awareness and enhance the overall university image.
  • Oversees market research efforts for the university.
  • Directs and participates in other university marketing activities, including strategic planning, market research and organizational effectiveness initiatives.
  • Directs university-wide training, development and resources for campus network of marketing and communications professionals; engages and educates the campus community on marketing initiatives, messages, etc.
  • Develops processes, systems and tools for university colleges, divisions and departments for the development and implementation of marketing plans and initiatives.
  • Directs departmental operations, including management of staff, planning and administration of budget and resources.
  • Provides leadership and serves as a resource for the university regarding successful marketing activities, techniques and methods; stays abreast of best practices in integrated marketing, brand messaging and current market trends in higher education, and translates that understanding into successful strategic marketing for the university.
  • Directs the strategic marketing, branding and content of the university web site.
  • Performs other job-related duties as required.

Qualifications

Bachelors and 5 years experience

Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of five (5) years of directly job-related experience.

Additional Job Posting Information

  • Department is willing to accept education in lieu of experience.
  • Collaborate closely with Creative Services team to execute marketing plans, content strategy and media placement.
  • Develop content and messaging strategy and partner across Division to align messaging.
  • Manage agency partners day to day and provide direction and guidance for initiatives.
  • Help maintain timeline and key milestones for major initiatives.
  • Salary

    88,400-101,700

    Required Attachments by Candidate

  • Resume
  • Cover Letter / Letter of Application
  • Employee Status

    Regular / Benefits

    Job Posting

    Sep 30, 2024, 1 : 35 : 17 PM

    J-18808-Ljbffr

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