What are the responsibilities and job description for the Director of Marketing, Public Relations & Business Development position at University of Illinois Hospital?
Position Summary
This position is responsible for planning, development and implementation of the College of Medicine Peoria marketing strategies, communications, and public relations activities, both external and internal. Serves as a member and advisor on the College of Medicine Peoria leadership team and directs the marketing efforts and executes action plans to reach the College's short and long term strategic planning goals. Acts as the public relations spokesperson for the UIC Peoria campus, working in collaboration with UIC Strategic Marketing and Communications. Ensures consistent articulation of the College and University's image and position to all constituents in support of their mission and vision.
Duties & Responsibilities
- Lead the communications and marketing responsibilities for the University of Illinois College of Medicine Peoria. Work with Administration, Department Heads and Chairs and staff members to help them develop and achieve their communication goals
- Write, direct, develop, edit, review, prioritize, and publish a broad-based series of campus communications (internal and external) to include print materials, multi-media, social media, and web pages for various audiences, including the Peoria community, students, faculty, prospective students, residents, and University staff. Oversees and directs copywriting, editing, design, layout, and production of all print and video promotional materials, social media, and the University of Illinois College of Medicine Peoria website
- Establish marketing goals and develop and execute marketing action plans to achieve marketing objectives for both short- and long-range strategic goals.
- Work directly with the Regional Dean of the University of Illinois College of Medicine Peoria to serve as primary media spokesperson for the campus, and initiate public relations and crisis communications responses in alignment with UIC Strategic Marketing and Communications processes and procedures
- Provide professional direction to staff members, offer training and development opportunities, and conduct annual performance evaluations and on-going supervision of departmental staff.
- Assist the Regional Dean and other members of the administrative team in researching and drafting speeches, written communication, arranging interviews, and maintaining other forms of public contact.
- Provides Leadership in the strategy for conducting and coordinating market research, provides marketing consultation and strategy in coordination with department/unit leadership in response to changing markets and competitive conditions. Collaborate with clinical leadership to develop marketing plans or provide support to promote clinical operations.
- Establish and maintain departmental graphic and identity standards, in conjunction with University Public Affairs.
- Coordinate and manage communication and marketing budget.
- Leads and manages the regional campus’s Community Health Awards process and presentation. This includes leading, maintaining, and convening the UICOMP Community Health Awards committee (comprised of area community health leaders and advocates).
- Perform other related duties and participate in special projects as assigned.
