What are the responsibilities and job description for the Director of Marketing and Communications position at University of Iowa Hospitals and Clinics?

Description

Are you ready to take your career to the next level and make a significant impact? As the Director of Marketing and Communications at the College of Law , you will have the unique opportunity to shape the future of our institution through innovative marketing strategies and effective communication plans. This role is not just about managing a brand; it's about creating a lasting legacy that enhances our digital presence and engages our diverse community. You will collaborate with top-tier professionals across various departments, lead a dynamic team, and drive initiatives that resonate with our core values of excellence, respect, and community. If you are passionate about making a difference and have the vision to lead, we invite you to join us and be a part of something truly transformative.

Specific Job Duties and Tasks :

Develop messaging and strategies, consistent with university and college brand.
Develop communications to specific audiences on behalf of the Office of the Dean, including colleagues, alumni, donors, and legislators.
Collaborate with the UI Office of Strategic Communication (OSC) to ensure brand and message integration.
Track progress towards goals and evaluate the effectiveness of marketing communications and paid advertising efforts to target audiences.
Recommend and implement optimizations for improvement.
Create and oversee implementation of a strategic marketing plan and vision.
Assess progress toward marketing and communication goals.
Develop and implement college-wide positioning and messaging to ensure brand quality and consistency across platforms.
Keep on top of marketing trends and implement when appropriate.
Determine content, themes and be responsible for the publication and distribution of all College of Law communications.
Centrally coordinate recurring communication from the Dean including monthly messages to internal and external constituencies, including prompts and talking points.
Manage project timeline in coordination with external publishing vendor.
Create processes internally to ensure on-time completion of editorial content developed within the College of Law.
Determine and track budget for all marketing efforts.
Supervise staff and student workers.
Develop and direct projects based on College of Law marketing and communications plan, budget, and operations.

To obtain the full job description including key areas of responsibility, technical competencies, and desirable qualifications, please contact joshua-gulick@uiowa.edu

Qualifications

Required Qualifications

Master's Degree in a relevant field, i.e. journalism, marketing, communications, public relations

Typically 5-7 years of experience leading strategic communications, marketing and / or brand management for a complex organization.

Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications and public relations strategy / activities

Demonstrated successful experience writing press releases, creating state-of-the art presentations, and dealing with media campaigns, social media, and electronic print media

Ability to design and coordinate the production of message strategy, creative execution, copywriting, photography, artwork and media planning and placement of publications, advertisements, video presentations, web sites, and other mediums

Experience and expertise in social media

Ability to communicate and explain programs to a broad constituency

Ability to plan, organize and implement special programs related to the University and College programs and operations

Ability to work effectively, cooperatively, and independently as well as establish and maintain positive relationships with internal and external designers, writers, photographers, vendors, administrators, staff, faculty, students, alumni and others

Ability to effectively interact with a wide variety of people in a manner that positively portrays the University and its programs, personnel, and philosophy

Demonstrated, successful experience managing people and teams

Excellent written and oral communications skills; serve as role models / lead others in the organization

Strong creative, strategic, analytical, and organizational skills

Experience, hiring, training, developing, supervising, and evaluation of staff.

Comfortable and committed to working with shared leadership and in cross-functional team.

Demonstrated experience working effectively and collaboratively with individuals from a variety of backgrounds and perspectives, including knowledge of effective strategies that foster and promote a welcoming and respectful work / academic environment.

Desirable Qualifications

Ability to develop and manage a budget

Knowledge of strategic communications and marketing in an institute of higher education.

Application Details :

In order to be considered for an interview, applicants must upload the following documents and mark them as a "Relevant File" to the submission :

Resume

Cover Letter

Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential / education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Josh Gulick at joshua-gulick@uiowa.edu.

Benefits Highlights :

Regular salaried position. Pay Level 6A . Located in Iowa City, Iowa.

Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.

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