What are the responsibilities and job description for the Product Marketing Manager Digital Health position at University of Maryland Medical System?
Job Summary
Responsible for developing and executing comprehensive product marketing strategies that drive awareness demand and adoption of our iHarbor innovation portfolio. Work is performed under limited supervision. Direct report to the Vice President iHarbor Strategy & Operations & Senior Director System Strategic Marketing.
Primary Responsibilities
The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job responsibilities performed.
- Define and communicate clear compelling and differentiated value propositions for our healthcare products and technologies within the University of Maryland Medical System brand positioning.
- Develop and maintain consistent messaging across all iHarbor marketing collateral and channels.
- Collaborate with business product management and engineering teams to influence product roadmap and features based on market and user needs.
- Partner with sales business development and product implementation teams to develop tools training and resources that enable them to effectively evangelize and sell our products and technologies.
- Provide sales business development and product implementation teams with the necessary materials including presentations case studies websites and competitive analysis to gain user trust and adoption and to win commercial deals.
- Plan and execute demand generation campaigns that drive awareness and interest in our products including tradeshow and conference events.
- Create content webinars and events (e.g. user forums) that generate leads and help nurture them through the sales funnel.
- Contribute to iHarbors Voice of Customer Program for key products (e.g. ensure customer feedback is incorporated into products etc.).
- Cultivate relationships with users and customers to gather feedback success stories and testimonials related to iHarbors product portfolio.
- Perform other duties as assigned.
Qualifications :
Education & Experience Required
Education & Experience Preferred
Knowledge Skills & Abilities
Additional Information :
Compensation :
A cover letter would be useful in the submission to better understand candidate background and experience.
Remote Work : Employment Type :
Fulltime
Salary : $43 - $51
