What are the responsibilities and job description for the OPEN RANK: Marketing Specialist or Senior Marketing Specialist for Maryland Carey Law position at University of Maryland School of Medicine?
OPEN RANK : Marketing Specialist or Senior Marketing Specialist for Maryland Carey Law-()
The University of Maryland Francis King Carey School of Law has an exciting opportunity for an energetic self-starter to join the marketing and communications team. This position will be filled as a Marketing Specialist or Senior Marketing Specialist depending on the selected candidate’s qualifications.
The position supports the Communications Department, which is part of the Office of External Relations at Maryland Carey Law. The Communications Department builds recognition of the school’s program of legal education, research, practice, and public service through an integrated communication and marketing plan. Staff in this office develop and implement initiatives for both internal and external audiences including advertising, marketing, website, social media, publications, media relations, videography and photography, crisis communications, email marketing, development and alumni communications, and internal communications. This position reports directly to the Director of Communications.
BENEFITS (Exempt Regular) :
UMB offers a comprehensive
UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland.
PRIMARY DUTIES of the Marketing Specialist
- Support the crafting of and work to implement the vision and strategy for Maryland Carey Law’s marketing efforts. Facilitate operations within the marketing function to support project specifications.
- Collaborate with the school’s programs, centers, faculty, and departments (including admissions, career development, alumni and development, and student services), and other initiatives on the development of marketing materials such as brochures, flyers, email marketing campaigns, and social media presence.
- Work to support the strategic planning for Maryland Carey Law digital advertising / marketing campaigns , such as student recruitment for the school’s academic programs and broader branding efforts. Work collaboratively with web, video / photo, academic, internal stakeholders, and external relations leadership teams to develop comprehensive communications and marketing approaches. May also work and manage relationships with outside vendors.
- Support the Director of Communications in the development of benchmark criteria to track and evaluate the effectiveness of the school’s digital marketing strategies.
- Support the strategy for and manage the school’s social media presence across current platforms and evaluate emerging platforms for appropriateness, reach, and effectiveness. Lead the development of the social media monthly calendar to promote optimal audience engagement. Compile data across social media platforms for quarterly / annual reporting, including analysis for insights, optimizations, and future strategic development.Collaborate with entities and groups within the school who use social media to ensure appropriate use and to amplify content across all School-related social media accounts and channels.
- Manage the School’s email marketing program used for internal and external communications such as high-level emails, newsletters, announcements, and invitations and manage an email contact database. Integrate email communications with social media calendar to ensure messages are timely, coordinated, and avoid audience fatigue. Key stakeholders include programs and centers and all law school departments.
- Performs other duties as assigned.
The Senior Marketing Specialist will be responsible for all of the duties of the Marketing Specialist and the following :
Qualifications
MINIMUM QUALIFICATIONS for Marketing Specialist :
EDUCATION : Bachelor’s degree. Degree in marketing, advertising, communications, journalism, or related field of study is preferred.
EXPERIENCE : Two years of experience in marketing, public relations, communications, or media, public, or client relations.
OTHER : Except for qualifications established by law, additional related experience and formal education in which one has gained the knowledge, skills, and abilities required for full performance of the work of the job class may be substituted for the education or experience requirement on a year-for-year basis with 30 undergraduate college credits being equivalent to one year of related experience. In instances where specific education and / or experience is required only directly related education and / or experience may be substituted.
MINIMUM QUALIFICATIONS for Senior Marketing Specialist :
EDUCATION : Bachelor’s degree. Degree in marketing, advertising, communications, journalism, or related field of study is preferred.
EXPERIENCE : Three years of experience in marketing, public relations, communications, or media, public, or client relations.
OTHER : Except for qualifications established by law, additional related experience and formal education in which one has gained the knowledge, skills, and abilities required for full performance of the work of the job class may be substituted for the education or experience requirement on a year-for-year basis with 30 undergraduate college credits being equivalent to one year of related experience. In instances where specific education and / or experience is required only directly related education and / or experience may be substituted.
PREFERRED EXPERIENCE :
REQUIRED KNOWLEDGE / SKILLS / ABILITIES
Hiring Range : (Commensurate with education and experience)
Marketing Specialist : $65, - $72, per year
Marketing Senior Specialist : $75, - $83, per year
The University of Maryland, Baltimore prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. For more information, follow this link UMB Notice of Non-Discrimination.
Reg or CII Exempt Staff-EEEmployee Class : Exempt RegularFull Time / Part Time : Full-Time
Shift
Day JobFinancial Disclosure : No
Organization
Francis King Carey School of Law - Communications and Events
Job Posting
Jan 15,
Unposting Date
Feb 5, , 11 : 59 : 00 PM
Salary : $75 - $83
