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Digital Content Creation Manager

University of Massachusetts
Amherst, VA Full Time
POSTED ON 4/21/2025
AVAILABLE BEFORE 5/20/2025
About the Position
We are seeking an experienced marketing professional to join our team as a Marketing and Communications Specialist. In this role, you will be responsible for developing and implementing marketing strategies to promote programs and increase awareness about UMass Auxiliary Enterprises. You will work closely with the Executive Director of AE and other University departments on various projects.

Responsibilities include:
  • Developing and executing long-term and short-term marketing strategies.
  • Creating digital content, including videos, graphics, and social media posts.
  • Overseeing the AE Marketing Internship Program, hiring, supervising, and mentoring students.
  • Managing AE social media and web communications, including websites, email campaigns, and blogs.

Requirements
The ideal candidate will have a bachelor's degree in a related field and three or more years of experience in digital content creation. They must have excellent oral and written communication skills, proficiency in Adobe Creative Suite, and experience with cutting-edge social media platforms.

This is a 37.5 hour per week position that requires some nights and weekends.

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