Social Media Manager

Hiring Department

Advancement

Job Description

Key Responsibilities

• Social media oversight
• Execute a comprehensive digital communication strategy for social media that achieves high-impact creative solutions, strengthens the Mizzou brand and enhances alumni and donor engagement.
• Supervise Advancement’s social media channels by managing the content calendar and developing original content.
• Monitor social media accounts, managing interactions and responding in a way that reflects the values and interests of the University of Missouri and the Mizzou Alumni Association.
• Paid social media campaigns:
• Collaborate with internal teams and external partners to develop and execute paid social advertising strategies for various initiatives.
• Implement media buys through social platforms or coordinate with media agencies to optimize ad placements and performance.
• Content strategy
• Assist in shaping content strategies that align with Advancement’s objectives and maximize alumni and donor engagement.
• Stay informed on social media best practices, trends and platform updates to inform ongoing strategy.
• Performance analytics and reporting
• Evaluate and report on the effectiveness of digital communications projects.
• Use social media analytics and performance insights to refine and enhance ongoing content strategies.
• Digital content creation
• Produce engaging, high-quality native content for Advancement’s social media channels to support fundraising and alumni engagement.
• Capture and share real-time event coverage and storytelling content across social platforms.
• Use both first- and third-party content to create engaging social media posts.
• Campus collaboration and social media partnerships
• Provide guidance to relevant student organizations developing social media content.
• Partner with social media managers across campus to coordinate and amplify campaigns.
• Collaborate with members of the Advancement Communications and Marketing team to provide best-practice consultation to the Office of Advancement, university communications and marketing team members, and internal and external stakeholders to plan, deliver and evaluate creative and effective donor and alumni communications.
• Knowledge, skills and abilities
• Expertise in crafting strategic content and targeted advertising that drives engagement and business results on social media platforms.
• Proficiency in business and communication software including Microsoft products, internet browsers and project management tools.
• Ability to tailor messaging and strategies for specific audiences while ensuring alignment with organizational goals.
• A strong appreciation for and ability to articulate philanthropy’s significance in achieving the mission and vision of the Mizzou Alumni Association and the University of Missouri.
  

Shift

M-F 8am-5pm with travel for events will be required for this position. Some events may take place on the weekend or outside regular business hours.

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications

• Bachelor’s degree with 2 years of experience, or 5 years of experience in developing, implementing and evaluating digital communications as part of a creative agency or in-house communications team.
• Understanding of social media platforms and best practices.
• Experience developing and executing strategic social media plans and campaigns that align with organizational goals.
• Experience creating and curating content targeted to specific audience segments.
• Experience producing and editing video, photos and social media livestreams.
  
  

Anticipated Hiring Range

Salary Range: $22.00 - $26.00 hourly

Grade: GGS-009

University Title: STRATEGIC COMMUNICATIONS ASSOCIATE II

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Application Materials

Resume and Cover Letter

Other Information

Our Benefits

As one of Missouri’s largest employers, MU staff members enjoy exceptionally competitive health, PTO and retirement plans. A few highlights:

• Health Insurance -Three plans to choose from, including our Custom Network Plan; a cost-effective insurance option that utilizes our extensive network of MU-affiliated hospitals, clinics and pharmacies.
• HSA - UM provides between $400 - $1200 in contributions to health savings accounts, depending on plans and dependents
• Dental - 100% coverage for preventative care, with no restrictions on network or non-network providers
• Vision - $0 copays on frames and contact lenses along with a $140 allowance, and a $10 copay on yearly eye exams.
• Retirement - UM will match 100% of up to 8% of eligible pay contributed to a 457(b), with a three-year vesting period on University contributions.
• Tuition Assistance - Up to 75% of tuition and supplemental fees waived for employees, and 50% waived for spouses and dependents
• Time Off – Personal time off (PTO) as well as 9 paid holidays.
• Winter Break - The university observes a paid holiday for the period between Christmas Day and New Year’s Day.
  
  

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.