What are the responsibilities and job description for the Enrollment Communications & CRM Manager position at University of New Hampshire?
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The Enrollment Communications and CRM Manager is responsible for the daily management and development of the admission office's marketing and communication efforts and integrating technical applications into our outreach strategy, a critical component of the admissions office's efforts to recruitment and admission efforts. This leadership role supports the communications team by training staff and campus partners on utilizing Slate and building out communication plans to achieve high engagement with prospects and applicants. Additionally, manage assigned territory, to include representing the university at high school visits and college nights; panel discussions; develop new under-represented student markets; work with alumni and contribute to office functioning/planning, operational support, college liaison duties.
Job Duties
EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Location:
Durham
The Enrollment Communications and CRM Manager is responsible for the daily management and development of the admission office's marketing and communication efforts and integrating technical applications into our outreach strategy, a critical component of the admissions office's efforts to recruitment and admission efforts. This leadership role supports the communications team by training staff and campus partners on utilizing Slate and building out communication plans to achieve high engagement with prospects and applicants. Additionally, manage assigned territory, to include representing the university at high school visits and college nights; panel discussions; develop new under-represented student markets; work with alumni and contribute to office functioning/planning, operational support, college liaison duties.
Job Duties
- In collaboration with the Director of Enrollment Communications, develop and execute a cohesive strategy to promote and support event registration for all undergraduate students from prospect through enrollment. The approximate population will be more than 150,000.
- Collaborate with members of the Admissions Student Engagement team to align messaging across various print, electronic and digital platforms.
- Build and edit email templates to personalize messaging for recruitment activities; incorporate A/B testing to drive engagement.
- Develop detailed documentation of timelines and communication flow to be shared with admissions staff.
- Provide guidance and support to admissions staff in their outreach efforts to support long and short-term goals of the office in student outreach to designated populations.
- Manage and execute cohesive messaging across platforms to support recruitment activities to designated populations.
- Collaborate with the Director of Admissions, Student Engagement and Operations to set priorities and support office initiatives.
- Develop in-depth knowledge of CRM tool to identify key metrics to measure the effectiveness of engagement efforts.
- Manage assigned territory, including recruitment travel and file review.
- Represent university: high school visits, college fairs, panels, college nights.
- Develop new under-represented student markets Examine and act on relevant data regarding territory.
- Relationship building with school counseling offices and CBOs.
- Outreach to inquiries within territory.
- Support applicants through the admissions funnel by counseling and advising students about academic options.
- Provide support for on- and off-campus programming for recruitment purposes including but not limited to officer of the day, tour greeter, staffing of events – Open Houses, Information Sessions, Admitted and Yield events.
- Serve as the lead trainer for onboarding new communications.
- Build internal resources for all communicated related initiatives.
- Lead the development and maintenance of all communications related to training resources for staff and campus partners.
- Conduct training session on CRM solutions to prospective student engagement challenges and best practice.
- Serve as a liaison to campus partners.
- Other tasks as assigned.
- Contribute to office functioning—planning, operational support, college liaison duties.
- Bachelor’s degree required; master’s degree preferred. A degree in Communications, Marketing, Web Design, Creative Writing, English, or Journalism is also preferred.
- 1-2 years of experience using the CRM Slate Technolutions.
- 3-5 years of admissions or related experience working in a similar capacity within higher education.
- Demonstrated commitment and experience working with diverse populations (race, ethnicity, sexual orientation, socio-economic status).
- Demonstrated ability to work independently and as a team to achieve common goals.
- Excellent oral and written communication skills required.
- Excellent computer skills: CRM tools, MS Office, Adobe Suite Creative Suite and other technology applications.
- Demonstrated web experience understanding of Drupal and SEO best practices.
- Excellent analytical skills required; must be able to utilize data for decision making.
- Strong attention to detail with demonstrated ability to manage multiple assignments.
- Evening and weekend work required.
EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Location:
Durham