Senior Copywriter

USNH Employees should apply within Workday through the Jobs Hub app

As the Senior Copywriter, you will develop engaging copy that captures the UNH experience, highlights academic and research excellence, and showcases our vibrant community.

Reporting to the Executive Director of Content Marketing, this position will work closely with other members of the content and creative teams, as well as integrated marketers and other university stakeholders, to craft persuasive, results-driven copy that engages, motivates and converts various audiences. From emails and web copy to taglines, ads, print collateral and out-of-home (OOH) campaigns, you will play a pivotal role in shaping the voice of our brand and driving its success.

Duties/Responsibilities

• Email Campaigns: Write compelling subject lines, headlines, and body copy to maximize open rates, click-through rates and conversions.
• Web Copy: Create persuasive landing pages, descriptions and CTAs that drive user engagement and other key objectives.
• Campaign Taglines: Develop memorable and impactful brand messaging that resonates with target audiences.
• Advertising: Craft attention-grabbing copy for online and offline ads, including social media, search ads, display banners, print and OOH campaigns.
• Print Marketing Materials: Write clear, engaging, and persuasive copy for brochures, flyers, direct mail and other print collateral that supports marketing initiatives.
• Audience Insights: Leverage research and data to tailor messaging to specific audience segments, ensuring relevance and impact.
• Brand Voice: Maintain and refine a consistent brand voice across all touchpoints while adapting tone as needed for different campaigns or platforms.
• Collaboration: Partner with designers, marketers and other team members to ensure alignment between visuals and copy for cohesive messaging.
• Testing and Optimization: A/B test copy to identify high-performing messaging and continuously optimize for better results.
• Trend Awareness: Stay up to date on industry trends, competitor strategies, and best practices in persuasive copywriting.
  
  

Requirements

Minimum Acceptable Education & Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field preferred.
• 5 years of professional copywriting experience, with a portfolio showcasing persuasive copy for emails, web, ads, taglines, brochures and OOH campaigns.
  
  

Knowledge, Skills & Abilities

• Skills:
• Produces high-quality, polished content that aligns with brand voice and resonates with target audiences.
• Refines copy for clarity, tone and impact, ensuring grammatical precision and stylistic consistency.
• Crafts compelling copy designed to inspire action and align with marketing goals and audience needs.
• Distills complex or technical concepts into clear, concise, and engaging messaging for diverse audiences.
• Applies SEO best practices, keyword optimization, and digital marketing strategies to enhance content visibility.
• Tailors messaging to specific audiences, ensuring relevance and resonance through careful consideration of demographics.
• Uses analytics to measure content performance and refine strategies based on data insights.
• Collaborates with designers, marketers and other team members to develop integrated campaigns.
• Manages multiple priorities and meets deadlines without compromising quality.
• Soft Skills:
• Possesses a strong ability to generate innovative ideas and bring fresh perspectives to projects and problem-solving.
• Demonstrates exceptional attention to detail, ensuring the highest quality in all aspects of work.
• Excels at presenting and “selling” ideas and concepts to key stakeholders.
• Manages multiple projects simultaneously while adhering to tight deadlines in fast-paced environments.
• Provides strategic guidance to junior writers, fostering their professional growth and development.
• Tools: Proficiency with tools like Google Workspace, Microsoft Office and project management software (e.g., Wrike). Experience with A/B testing tools is a bonus.
  

Preferred Qualifications

• Master’s degree in Marketing, Communications, English, Journalism or a related field.
• Experience working in a marketing or advertising agency.
• Knowledge of AP Style.
  
  

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Location:

Durham

Salary Grade

Exempt Staff 22